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Learn About Capchase’s $100M Initiative to Fund Women and Minority-Led Startups
In a world that often feels like it’s stuck on repeat, where traditional venture capital funding remains heavily skewed towards a select few, fintech company Capchase is turning the tide. In case you don’t know, Capchase provides financing solutions for Software-as-a-Service (SaaS) companies and is making waves with its 2021 initiative to provide non-dilutive capital…
Read More3 social media resources that caught my attention this week
Add these to your reading (or watching) list 1. An Eye-Opening Conversation with Podcast Legend Tim Ferriss by Colin and Samir. This one isn’t necessarily a ‘social media strategy’ resource but there are so many lessons for marketers to take away from this. One that stuck out to me was Tim’s emphasis on picking a…
Read MoreLanding Page Template
As we Go-to-Market Go-to-Millions, we’ll need to deploy all types of content. I’m a sucker for the UGC ad to landing page advertorial to landing page product focus funnel. The journey looks like this: 1️⃣. AD 2️⃣. LANDING PAGE #1 (A WRITTEN PIECE THAT FEELS LIKE HALF ARTICLE / HALF ADVERTISEMENT AKA AN ADVERTORIAL). 🍀This is what I’ll spend today focusing on 🍀…
Read MoreThe category is… talent management
In Q2, I wrote a lot about managing talent and performance (and everything in between). Each newsletter fell into one of the following categories: The main objective? To help managers meet their reps where their reps need them most. Let’s get started… Understanding reps Tl;dr – A motivated team = a more productive team =…
Read MoreYour Success Story: Are You Writing it Wrong?
Your past success might be holding you back. When something is working, it can be hard to think critically and accept that you will need to change and grow in order to continue thriving. For example, What do these three businesses have in common? All 3 seemed too big to fail, but died because they…
Read More11 content team values and expectations (that lead to team success and personal career growth)
In the weeks leading up to my maternity leave, I created a content marketing handbook for my team that they could reference in my absence. It ended up at over 30 pages long and included everything from how our production process works, to how we repurpose content, to the names and bosses of all the…
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