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Magic
Bonjour Millionaire, Do you believe in magic? In a young girl’s heart. Marketing magic, to be specific. You see, dear millionaire, I normally don’t. When something’s too good to be true, it’s exactly that. You could say I’m cynical. Or, you could say I’m discerning. Ahh, yes, that’s exactly it. I’M DISCERNING. ALWAYS SATISFIED WITH…
Read MoreThe Opportunity Cost Of Indecision
You may be wondering, why is effective decision making so important? If for no other reason, it is the opportunity cost of a poor decision — or worse, making no decision at all. When I say opportunity cost, I am referring to the missed upside of failing to make a decision or making the wrong…
Read MoreHSBC UK CEO’s Vision for SVB and 2023 Outlook
Silicon Valley Bank’s crash in Europe led to HSBC scooping up the UK side of SVB (in under a weekend) and First Citizens Bank jumping in (later in March) to acquire the US arm. It was a weekend that shook up the world of fintech across the globe. Now that things have started to settle,…
Read MoreMagic
Bonjour Millionaire, Do you believe in magic? In a young girl’s heart. Marketing magic, to be specific. You see, dear millionaire, I normally don’t. When something’s too good to be true, it’s exactly that. You could say I’m cynical. Or, you could say I’m discerning. Ahh, yes, that’s exactly it. I’M DISCERNING. ALWAYS SATISFIED WITH…
Read MoreYou’re thinking about ‘repetition’ the wrong way
How to use repetition in your social content to occupy space in your customer’s mind ‘I feel like we’re repeating ourselves a lot.’ If I had a dollar for every time I’ve heard this from a founder, or someone in marketing leadership… I wouldn’t be rich. But I’d have quite a few dollars. Lol. ‘Repeating…
Read MoreDid Robinhood Get a Good Deal?
#1: Did Robinhood Get a Good Deal? What happened? Robinhood made an acquisition: Robinhood announced on Thursday that it was acquiring X1, a no-fee credit card startup, for $95 million in cash. X1, which offers an income-based credit card with rewards, raised a total of $62 million in venture-backed funding from investors like Soma Capital,…
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