🍀 the brand Mid-Day Squares

producing 90,000 bars/day within 6 years. Their goal? $100M in ARR by 2025. I think they can do it, because I’ve tasted these suckers and they’re GOOD. (I hate the website overall but I’ll talk about that another time.)  {beacon} Welcome to Go-to-Millions! Bonjour Millionaire,    This may be very millennial of me, but when…

Read More

🍀 Patent-Pending

BREAKING SMS NEWS. Ari Murray, reporting live from my desk. And, if you know anything about me at all, you know I am not quick to use a BREAKING NEWS pre-text in my subject line. News often doesn’t really break that hard here in the ecom world. Sure, we like to dramatize that it does.…

Read More

🍀 Pre-BFCM.

READ TIME: 2 MINUTES. Meta comments – what to do. Shrek makeup – what not to do. Compression tool (for site speed). A category expansion. A swimsuit brand. And, a birthday eve eve that I love to celebrate. {beacon} Welcome to Go-to-Millions! Bonjour Millionaire,    Many of my brands launch their early BFCM promos this…

Read More

9 pages of Tactical Last-Minute BFCM Strategies & Hacks

If nothing else, this email has at least 1 or 2 strategies to make you an extra $100,000 in revenue. {beacon} Happy Sunday!   If you’re reading this, I hope you’re relaxing, feet up, beverage in your right hand, and you’re ready to take screenshots, circle things, and send them in Slack to your coworker……

Read More

🕶 Is conflict taking over your team?

This quarter we are focused on helping you become more effective in managing it {beacon} LEADING WITH You can’t lead if you don’t know how to influence.   If you’re looking for a more effective way to communicate with your team without having your ideas ignored, then I have something for you.   The Leadership…

Read More

đź““ you won’t break my soul

Dear Hebba & Friends: Leadership and Culture (and we’re keeping it bulls**t free) {beacon} SUPPORTING PEOPLE WITH Welcome to the ✨ first edition ✨ of Dear Hebba & Friends Friday Newsletter!    Wait, what’s this? If you missed my Monday newsletter, here’s the TLDR:   I Hate It Here will land in your inbox TWICE…

Read More