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Congrats - you're approved for Go-to-Millions Membership. Activate your free membership now, because we can't hold your spot for long.

{/if}

Bonjour Millionaire,

This is old but worth the airspace. This is what I mean when I say make gifs.

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ON THIS EPISODE OF GO-TO-MILLIONS

HOW TO MAKE A PAID BRAND MEMBERSHIP PROGRAM PEOPLE WANT TO JOIN

(BUT PROBABLY YOU SHOULDN’T)

The 1st rule of paid brand membership programs is that most brands don’t need a paid membership program.

If you’re selling something durable and high quality, like cookware, why would anyone need to become a member and keep buying more?

I think paid membership programs only make sense if your product is:

🍩: Consumable

🍂: Seasonal and renewing on a quarterly basis at minimum

⏳: Limited-edition and needs early access

☝️: All of the above

Most brands don’t fit these criteria.

But, there’s 1 niche fragrance brand that does, and its paid membership is the stuff of legend. By “legend,” I mean today’s email. I’m feeling grandiose. People aren't dramatic enough anymore.

Here’s what we can all learn from Ffern.

1️⃣. PUT UP A VELVET ROPE.

If you’re not familiar with Ffern, then I guess you’re not on the list. (See how that immediately made you curious about the list and a bit perturbed you’re not on it?)

At Ffern they call it the ledger, and being a member of the ledger is the only way to buy Ffern’s fragrances. To get on the ledger, you have to join a waitlist. (There’s always a waitlist.) Once you’re accepted, you pay $129 for each Ffern fragrance.

Joining Ffern is a process. It’s a rite of passage. It’s psychology.

And, it works, because… if anyone can be a member, do you even want to be in the club?

2️⃣. BUT DON’T BE A DICK ABOUT THE EXCLUSIVITY.

I’m allergic to people who think they’re better than anyone else, because of a thing they own or a group they belong to.

Except when it comes to Ffern’s ledger.

KIDDING!

I’m kidding. Really.

The reason Ffern’s ledger model is not obnoxious to me is that it’s about sustainability, not FOMO.

And, I buy that, because Ffern walks the walk.

The fragrances are natural and made of sustainably sourced seasonal ingredients.

The packaging is plastic-free, recyclable, and compostable.

Ffern makes just enough perfume for the ledger of members it already has.

This is exclusivity with a deeper purpose.

3️⃣. KEEP MEMBERS (AND WANNABE MEMBERS) WARM.

Ffern releases 4 fragrances each year—1 per season—during a solstice or equinox. Yes, I’m serious.

These are not timeless scents meant to be your signature fragrance. These are scents aligned with the Earth’s orbit around the sun! (Please don’t @ me about astronomy.) I'm an Aries, BTW.

They’re here for a good time, not a long time, and made to order. Members of the ledger can only buy 1 bottle.

As a new fragrance launches, Ffern shares details to encourage waitlist sign-ups and get ledger members excited.

White peach water? Okay, I want it.

4️⃣. BUT BE REASONABLE.

Each season, Ffern sends ledger members a sample vial of the latest fragrance, so they can try it and decide if they like it BEFORE opening the bottle. If they don’t like the fragrance, they can send it back sealed for a full refund.

Now maybe some sweet soul on the waitlist has a chance to join the ledger.

I mean, you didn’t think the people at Ffern were monsters, did you?