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Bonjour Millionaire,

I'm not over it. This is August.

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GO-TO-MARKET TIP OF THE WEEK:

Are you planning a back to school sale or back to school messaging? Why not? 🍎 🍎 🍎 🍎 🍎 🍎

Last year 1 of my clients ran a big batch of back to school creative that my team made and it SMASHED. Like help up the account all of September.

And then, we were pressured to turn that creative off. Because it became late September and therefore not exactly back to school season. I went to UC Santa Barbara and we were on the quarter system so back to school season is subjective.

I went to war.

Because your account is help up by creatives that are currently working that DAY, then the season is not over. It's brand safe to make money!!

The creatives were turned off and the account nose dived and then we were allowed to turn them back on. 🤘

MEME OF THE WEEK*:

*Unless it's Loewe. Not on my watch. 🧛‍♀️

TOOL OF THE WEEK:

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ADDED TO MY WISH LIST THIS WEEK:

🌺: I know this is specific but I can't stop thinking about it.

🌽: I've heard the best things.

🐝: Wish I didn't know about these...

🌽: For Daniel.

🐝: Counterintuitive but illuminating stats.*

🌺: I am obsessed with this and Daniel says no but I'm getting him pistachio milk so can like do something for me?

🐝: Should I read this?

*numbers courtesy of LoyaltyLion

BRAND OF THE WEEK:

Business & Pleasure Co.: Maybe the most aesthetic IG feed I've seen all summer. I mean it better be with $2,999 loungers for sale. It's all a little out of reach and I think that's the whole f'ing point.

I'll be watching! And shopping 1 day - just give me like 10 years.

WEBSITE OF THE WEEK:

Electrolit: This marquee promobar really says it all. BUILDS CONFIDENCE. Landing here for the 1st time and you are served both heritage (70 years) and mass appeal (1M).