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Bonjour Millionaire,

Me. Except I set timers and then snooze them. I'm really cute to work next to. 🐴

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JULY 10TH AT 12PM ET

I spend a lot of my time thinking of and improving subscription. My 1st job (post law-school drop out) was as an ecommerce customer service rep for a subscription company called SnackNation (RIP).

I've lived this since 2017. And, I'd like to walk through subscription at length together and unpack WHY WE SUBSCRIBE. So we can get more subscribers and then more LTV and then our beach houses in Malibu. Or Maine. I've heard great things about Maine and I like the time zone.

ANYWAYS. I'm going to talk about this live next week. Would love for you to join the convo. It'll just be little old me walking through it and your presence and ideas and questions are invaluable to me.

ON THIS EPISODE OF GO-TO-MILLIONS

There are so few collabs these days that make complete and total sense.

That make you proud of both brands.

Today, I'd like to point you to a new collab that I think is exquisite:

SALUD X JARRITOS

^ linking the organic IG launch video from Salud's brand account.

Teased for 11 days before the drop (the drop was this past Friday, the 27th. Tease began the 16th). If you're dropping something special, study Salud's organic. They don't fuck around and have a really important cadence that really brings their community into the drop long before it's sold.

A few other pieces to point you to across the website (designed by my team - so proud).

The landing page.

^ With the LP specific orange promobar color and messaging. Devoted to the Jarritos collab and the collab only.

^^ Vs. the rest of the site's promobar that remains evergreen in pink with free shipping and bundle language as a marquee.

^ Notice how it follows the same format as all collections pages on site, but has customized elements that

The bundle PDP.

^ With the most GORGEOUS ASSETS side by side. With all 4 variants of the collab clearly included and listed as visible swatches above the fold. A single add-to-cart button, and the ability to escape this bundle and go build your own if this doesn't do it for you.

^^ ALL ABOVE THE FOLD.

And, the BYOB experience.

^ Updated to merchandise the collab flavors at the TOP.

I could go on. There's so much to study here. Like the brand's pre-launch event debuting the MOVIE they made about the collab.

I think you'll see this collab everywhere now that I've pointed you to it. LMK if you try it and keep me posted on what collabs you love. My favorite type of newness.