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Congrats - you're approved for Go-to-Millions Membership. Activate your free membership now, because we can't hold your spot for long.

Accept Invitation

{/if}

Bonjour Millionaire,

Grape OLIPOP is my entire personality. This was just last night when my friend sent me a picture of her dad drinking Classic Grape per my forcing.

Why do I bring this up AGAIN? Do I get commission? No. Do I have excellent taste in BFY sodas? Yes.

Am I hosting an event for Go-to-Millions members with the former VP of Creative & Communications at OLIPOP and Adweek Creative 100 honoree, James Gregson? You caught me.

James KNOWS CREATIVE. And, we are in the best of hands.

Apply to join us! 🍇

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GO-TO-MARKET TIP OF THE WEEK:

This ad from Nécessaire has been following me around the internet. At 1st I was struck by the creative - what a gif. But the more times it hit me the more I started to read it and the ad copy here isn't tricky but it has so many levers.

'THE SALE. 20% Off Sitewide. Shop Award-Winning Treatments for the Body, Hands, Hair and Lip. No exclusions. Limited time only. While supplies last.'

Elements that combine:

1. Careful use of caps. THE SALE.

2. Mentions sitewide.

3. Mentions award winning and the categories avail to shop.

4. Mentions no exclusions (you'd think they wouldn't need this because they say sitewide but this makes it sound better).

5. Urgency - limited time only.

6. URGENCY!!! While supplies last.

RIP IT.

P.S. I didn't end up buying from the ad but I bought on Amazon. Not even on sale but I'm out of body wash and I like their fragrance-free and this reminded me. Would have purchased direct had I been confident I'd have no body wash shortage. Meta halos into Amazon yet again.

MEME OF THE WEEK:

TOOL OF THE WEEK:

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ADDED TO MY WISH LIST THIS WEEK:

🦋: *I wish every subscription brand cared. I wrote about that here.

🦋: This is on sale and it's TOTEME and ughhhh.

🦋: Aware I don't need this but it's on sale and what if future me wants to have a nice winter???

🦋: This brush.

🦋: Hold me back.

🦋: I still want it and now I want it in an impractical color. HELP.

* this is a piece I wrote with our sponsor, about my experience with subscription

BRAND OF THE WEEK:

RŌZ: Lo-fi forever.

EVENT OF THE WEEK:

Daniel Washburn (the Director of Ecommerce at Pressed Juicery) uses AI in an incredible way. He'll talk us through his workflows and I can't wait for you to meet him.

A real full-circle moment because I used to work at Pressed Juicery and I'm learning about AI every day! I learned to build my own AI agent that writes creative briefs for me. I'll show you live.

Would love for you to be part of my convo with Daniel and to meet Ari Agent.

It's next week, on May 28th!

WEBSITE OF THE WEEK:

Ralph Lauren: Simply because the homepage hero (that features the offer) clicks out to a collection (that features the offer) that clicks out to a PDP (that features the offer).

Let your customer land on your site gently! 🦋

AU REVOIR

I know its a long weekend and you guys are in the Hamptons and down the shore and in Hawaii and whatever but I want you to know I got a TV in my room and that's where you'll find me and I wouldn't trade places with you if you paid me.

SEND ME SHOWS TO WATCH.

Love you,

Ari

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