Hey good folks and happy Wednesday!
I hope you are in the good, deep work at this point in Q2, excited about what you are building and potential results. It’s a moment in time right now, in this 90-day tariff pause, and there’s a lot your brand can do from an educational standpoint to help your prospects and customers.
It isn’t a strategy shift. It’s a packaging shift. A “why this matters right now” shift. Don’t overcomplicate it. All right, let’s dive in. |
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I’ve been writing this newsletter for nearly 3 years––not once missing a week (other than a holiday) and writing 80% of newsletters net new. It’s a cool bragging point, but some weeks (like this one) I’m at a loss for what to say. I am deep in the work professionally––building a team, growing a content library, aligning globally on strategies. One day, a lot of this work will be useful for advice on what to do. But right now, it’s primarily a learning stage––because AI has changed things, and of course because doing great work at every company requires so many different things. So, this week––I want to highlight some of the newsletters (and their creators) that I love. I recently went through and did a subscription purge. These are the ones that made it through: -
Deborah Carver and The Content Technologist: I link off to a Deborah LinkedIn post at least 2x per month in this newsletter. She’s fantastic. And her content website is incredibly helpful as you scale your content strategy. She has courses, too!
- Fio Dossetto and Content Folks
: Fio is a fantastic, experienced content marketer, writer and editor whose advice and insight I have relied on at so many points in my career. She’s always there to answer quick questions, is transparent, honest and just damn good at what she does. She’s worth a follow and a subscribe.
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Emily Kramer and MRKT1 newsletter: I did it. I finally bought the paid subscription to this newsletter because it is THAT good. Emily offers ideas, templates, and actual actionable marketing tactics that you simply can’t find elsewhere (or can’t find for only a $9 a month sub).
- Jimmy Daly and Superpath: If you’re looking for a content marketing community, look no further. Jimmy has cultivated one––intently and with kindness, dedication, and true support for this discipline.
Anddd, that’s it. At least subscription-wise. There’s a handful of other people I follow and love on LinkedIn, too (like Kevin, Amanda, and John-Henry), but my inbox is more of a sacred space as I try to (always) figure out and better practice work-life balance.
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You do you!
One content marketer’s best practices aren’t always right for another one, though I do try to distill out the main concepts and core practices I believe everyone can benefit from. That said, you must use good judgment when deciding whether to take advice given from folks on the internet. I am an expert, and this advice comes from my direct experience, but I am not smarter than you, and I have nothing to gain or lose because of what you do.
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THINGS KEEPING ME CONTENT |
What I’m watching: Started the new season of Hacks!
What I’m wearing: My wife said I never talk about the silk bonnet I sleep in on here, soooo here we are: I sleep with a silk bonnet. It makes a world of difference for my hair. Less frizzy. Lasts longer. I think I got it off of Amazon, but that was a while ago. It holds up! - What I’m eating: It was salmon bowl night, folks! And right now, I’m about to go get me a cookie (or something sweet).
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Thank you so much for reading. Let me know what you think by replying to this email.
Very excited to be here with y’all. Tracey |
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