Welcome to Go-to-Millions!

GOING TO MILLIONS WITH

Bonjour Millionaire,

I HATE to use the word necessary when talking about software. 

However, I’ve decided, upon deep reflection, that I deem Elevar necessary to my stack and yours. I haven’t even seen your stack and I am incredibly confident that it’s NECESSARY. 

Give me 3 minutes. 

If you don’t have 3 minutes, just know that with Elevar you’ll see a 20%+ improvement in Meta Ad performance. Start improving your Meta #’s. 

If you have 2 more minutes and 40 more seconds for little old me my birthday was yesterday and I’m now 31 so emphasis on the old, read on. 

WHAT IT DOES

And, why you’ll hate your life #s if you don’t have it. 

Elevar is an infrastructure layer that connects your store’s events to every destination that needs them—and makes those destinations smarter.

Events = actions like ‘Add payment info’, ‘Add to cart’, Initiate checkout’, ‘Lead’, ‘Pageview’, ‘Purchase’, ‘Search’, ‘View Content’.

Destinations = Meta, Google Ads, Klaviyo, Postscript, GA4, TikTok, Pinterest, Snap, Microsoft Ads, and 20+ more. WHEREVER YOU SEND MARKETING DATA, ELEVAR CONNECTS TO IT. 

But, it doesn’t just send the data. It enriches it. It’s your data going server-side, and they add extra data to it that they know to be true. 

This enrichment is why Elevar isn’t just another server-side tracking tool. It doesn’t passively forward data. It verifies and adds to it, strengthening the signals platforms like Meta rely on to optimize performance.

BTW, Tecovas uses Elevar.

When installed, Elevar actively does everything necessary:

1. Improves event fidelity by sending cleaner, verified, enriched signals.
2. Boosts performance across platforms by strengthening the quality of incoming data.
3. Reduces data loss from browser blocking, cookie opt-outs, and native Shopify limitations.
4. Eliminates dependency on your devs for most tracking implementations (they do it for you and they do it correctly). 
5. Feeds 1st-party data into owned (examples: Klaviyo, Postscript) and paid channels (examples: Meta and Google) to drive incrementality. 

Meaning:

1. Meta ads get higher Event Match Quality scores, leading to better targeting and ROAS. That’s the 20%+ improvement. No effort on your growth team’s part.
2. Klaviyo and Postscript receive clearer, more complete user journeys, boosting flow revenue. No effort on your retention team’s part. 
3. GA4 stops showing “direct/none” for half your conversions. Meaning GA4 becomes usable. 
4. Your cookie banner finally does what it’s supposed to do. Meaning you’re more protected. 

Enriched data is trusted data and Elevar is necessary here. 

BTW, SKIMS uses Elevar.

But, this isn’t just a tool for the analytically mature. Even lean teams with a basic channel mix benefit—because Elevar fixes the silent tracking issues that most people don’t even know exist.

And, because it’s platform-agnostic, Elevar doesn’t care whether you’re using Shopify’s native checkout, a subscription app, or a headless storefront. It runs independent of the mess. 

That’s the core of Elevar: A real-time, server-side, enriched data layer that improves the performance and reliability of your entire stack. And, as mentioned, you don’t have to do anything except get it installed. 

WHY EMAIL + SMS SEE MASSIVE LIFT

Often more than that 20%+ Meta improvement. 

While Elevar improves performance across the stack, the biggest and most visible lift often shows up in email and SMS. Why? Thank you for asking!!!! 

Because these platforms operate on deterministic logic—they can tell you, with certainty, whether a customer saw a message, clicked, or purchased. That makes performance gains more measurable, more immediate, and harder to ignore. And makes Elevar more necessary. 

You could double revenue out of Postscript/ Attentive/ etc. You can just ask, ‘What did Elevar do?’ and it tells you right there in your dashboard.

It’s necessary because:

1. User journeys become complete. 
2. Abandon flows stop breaking. Expect a 2-3X increase in abandonment flow revenue.
3. Events are enriched. 
4. Event matching improves.

Most brands don’t even realize how much money is sitting inside broken or partial lifecycle tracking. I want you to please realize this. NECESSARY!

BTW, Vuori uses Elevar.

YOUR GA4 AND SHOPIFY PURCHASES WILL FINALLY MATCH

If you’ve ever opened GA4 and Shopify on the same day and wondered why the numbers don’t line up—you’re not alone. I’ve been yelled at for this a lot in my career (pre-Elevar). 

It’s 1 of the most common problems in our industry. Unless you’re using Elevar. Your purchase counts in GA4 will match to Shopify. Exactly. Huge. 

Doesn’t mean session data or bounce rate will magically align. That’s not the goal.

It’s about purchase integrity. About having confidence in your revenue tracking. About walking into an exec meeting with numbers that don’t fall apart when someone pulls a different report. About not yelling at each other. 

BTW, Glossier uses Elevar.

YOUR COOKIE BANNER WILL WORK

Most cookie banners out there—like 99%—don’t actually work.

They show up. They let users click “Accept” or “Reject.” But, behind the scenes, they’re still firing tracking scripts before a decision is made—or worse, they ignore the rejection altogether.

When you don’t respect the user’s choices, you’re at risk. Legally. 

Rather than replacing your cookie banner, Elevar integrates with most major banner providers (and many of the smaller ones), and ensures that user consent is enforced. Could save you hundreds of thousands of dollars from a single suit.

ELEVAR IS NECESSARY

Because you don’t have to do anything and you’ll see 20%+ improvements on Meta, 2-3X more abandonment flow revenue, your GA4 and Shopify purchase #s will MATCH, and your cookie banner won’t get you in trouble.

What else can you do that improves any of the above with no work? I can’t think of anything. 

Do it. By “it” I mean get this installed. Again, from there, you won’t lift a finger. 

I want that for you. And your devs. And your media buyers. And your email marketers. And your lawyers LOL not kidding at all I’m serious about the cookie banner stuff watch your back. 

Yours,
Ari 

Get your brand in front of 53,668 marketers, ecommerce operators, and executives.

Workweek Media Inc. 
1023 Springdale Road, STE 9E
Austin, TX 78721

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