I follow the founder on X, and he's currently the person I like following the most. He doesn't follow me back, but that's showbiz baby. See, this is helpful. (This 1 too - same subject). Helpful. Helpful.
It rained in Miami. At the same time, Daniel was on a walk. He starts texting me in short hand. Referring to Fort Lauderdale as FL even though we weren't talking about Fort Lauderdale. We've never been to Fort Lauderdale. He then tells me he slipped.
I thought he hit his head. No acronyms allowed in our household anymore. DONE.
You're doing too much too often, across the board.
I'm a high-effort marketer. I really am. And, I also know the power of restraint. If everything is convoluted and just THE MOST, then nothing is ever said.
I like this email from Nili Lotan. I like it even for brands that don't sell clothing. I believe that an email like this is an interruption and that it stands out from the noise.
If your emails always always require a scroll and if they always have several if not many sections, I recommend mixing in some quiet.
There’s so much to know about international growth and going global now means going local (it’s not just about shipping INTO new countries, it’s about shipping WITHIN them as well).
We'll walk you through it all. 3pm ET on Wednesday, March 12th.
Xinú: I'm not cool enough to have discovered this brand on my own. It was recco'd in Go-to-Millions Membership and then echo'd as beloved by a Member. H/t Natasha and Nicole.
I think you know things and then I see this bottle and realize that I know NOTHING.
WEBSITE OF THE WEEK:
Dad Gang Co.: Because it reminds me of my other favorite website, Calle Del Mar. Homepage as a collections page - so rare. Such a vibe because the vibe is CONVERT lol.
P.S. I follow the founder on X, and he's currently the person I like following the most. He doesn't follow me back, but that's showbiz baby.
