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Bonjour Millionaire,

So Daniel and I watched Juror #2 and it was scary but the good news is now Daniel wants to buy a new car maybe - 1 with good breaks.

He doesn't like any of my suggestions so far. He will. Give me time.

Was this email forwarded to you?

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LET'S BEGIN HERE

File this under things that are more painful than they should be:

WHAT I EMAILED MYSELF

Read the tweet and then I'll explain more below, thank you!

Everything that I'd define as a Sunday Scary, I've already emailed myself because if I think about it, it's going to be dealt with.

Example: gift bag (I saw a DPA of a brand that's not mine that featured their $4 gift bag and their gift bag alone because it wasn't excluded as a product in Commerce Manager and this sparked a fear in me. So, this note to myself is so that 1st thing Monday, this gets checked across all accounts in our control so that we don't let periphery SKUs sneak in).

COPY THIS

Please find an example of great copy I saw and why I like it:

Equinox.

The headline is what I'm referring to. I like it because it feels like something that wouldn't get approved. And, I like that for 2025.

Before I saw this, I almost made the subject line of my last Go-to-Millions issue (the 1 I sent on January 3rd): NEW YEAR, SAME BULL S***. But, I chickened out and didn't. I hope I'm more brave from here on out this year.

BTW, some people really hated this Equinox copy (check the comments). Fine. (I think they object to the body copy more than the headline). 5X the amount of likes on this post than their others, and again, I really like the headline.

WEEK 2/52

As we approach the 1st full workweek of the year and the 2nd week in market in 2025, I'm leaning into the SPECIFICS of this season. Not New Year New You. Instead of promising newness, promise to fix 1 problem. Say - RUIN WRINKLES. Not, FEEL YOUR BEST. Say - NEVER FEEL DEHYDRATED. Not, NEW YEAR NEW ELECTROLYTES.

When I looked back at last year's data, this worked.

Kinda on this topic, I want to show Sumo Oranges not just Oranges in the backgrounds of my creatives this season and this week. THE DETAILS.

ABANDONED CART

I thought about these but only because Carly thought about them in another color and then I said I wanted them too and she basically said no. Which made me want them more but then I remembered she's always right.

DO YOU DO THIS?

I've never told you this, but I'm a big grape-nuts girl and my mom and I eat it with a little bit of white sugar sprinkled on top in the perfect ratio. Do you do this?

Yours,

Ari

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