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Bonjour Millionaire,

One time in high school I went to Times Square to see the ball drop and I was really close. But I looked at the wrong thing and nothing moved and everyone in my group saw it but me but I never told them I didn't see it and try not to think about it but telling you now. Hope I feel better about it soon.

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GO-TO-MARKET TIP OF THE WEEK:

It's not enough to look at what creatives are working L7 or even L30.

WHAT HAPPENED LAST YEAR DURING THIS WEEK?

What performed, specifically.

YoY is just 1 view. But it's not view you're allowed to ignore. Everyone seems to be really good at looking back during major periods. Everyone should look back every.single.week. Do this every Monday.

MEME OF THE WEEK:

TOOL OF THE WEEK:

Motion: My Tool of the Week but more like Tool of Everyday because I use Motion for creative analytics and to watch the performance of every creative my team makes like a hawk. Every landing page pairing. Every line of ad copy.

It's very important to me. This isn't an ad. I love it and I recommend it and wanted you to know what I use. 🧙‍♀️

ADDED TO MY WISH LIST THIS WEEK:

🏴‍☠️: This in black.

🎩: I know everyone wants the Bea but I feel good about this 1.

🪑: I think I'm going to pull trig on these. I had them in my Austin apartment in blue. Comfy enough.

BRAND OF THE WEEK:

OSEA Malibu: Because every single time I try a new product, it's a winner. I don't think I've tried a skincare brand that has so many slam dunks. Actually, I know I haven't. And now that I'm an ingredients girlie, I'm glad the brand I keep coming back to (from before my ingredients journey) was clean all along. 🌊

Amazing what can happen to a brand when the product does what it says.

This product sparked this love letter. (Not an affiliate link - never ever).

WEBSITE OF THE WEEK:

The Frankie Shop: This is hero homepage. It's definitely a choice. I think likely a very good 1. I'll split-test this and report back after my next promo but if you want to get your point across, this should do it.