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Bonjour Millionaire,

I just went out to breakfast with my husband. It was lovely. I love EST.

But then, something bad happened. I left the sunglasses that I spent a year begging him for on the table. In my defense, actually, there is no defense.

The problem here is I now have calls. So, I had to tell him I left them because I need him to save my sunglasses. He obliged, but as the door shut, I heard him mutter, "This is why we don't buy expensive sunglasses."

So yeah, I'm concerned.

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GO-TO-MARKET TIP OF THE WEEK:

Put up a Q&A sticker on Instagram Stories. Answer the juiciest questions you get, like 3 of them.

Then, on the 4th, look for a question (or hell, plant a question) that asks: "will X ever go on sale?"

And then, respond like this:

"We have nothing planned, but! I can't tell you how many of these questions have asked about X. Don't tell our finance team, but use code 1HOUR. It'll give you $20 off of X for the next hour - RUN.

P.S. I hope I don't get in trouble lol."

(LINK OUT TO THE PRODUCT)

MEME OF THE WEEK:

Did I ever tell you I finished Game of Thrones? How cool girl of me.

TOOL OF THE WEEK:

I'm still seeing too many inefficiencies. Kindly follow these directions if you're a Slack emoji-power-user like myself. I need to switch out my emojis but the Pantone of the Year thing really got to my head and now I feel the need to own this color until 2026.

ADDED TO MY WISH LIST THIS WEEK:

🌹: Carly ate mango yesterday. Not this mango. But now mango is on my mind and when mango is on my mind I need this 1 and it can't get here soon enough.

🍀: I'm considering these sheets. And this duvet. Does anyone vouch? Loathe?

🩵: I know it's stupid.

🫐: This in tall so it's like longline.

BRAND OF THE WEEK:

GXVE Beauty: I helped to launch this brand a couple of years ago. It came up this week because my sister used up her Westman Atelier contour. I was really impressed. But, that's not the point.

She then, unprompted, sent me her bronzer/ contour trinity. GXVE Beauty, Westman, Nars.

She's picky so I know she didn't buy it because of me. She bought it because it's great. And clean. Always nice when a celebrity brand with a product that works really well.

WEBSITE OF THE WEEK:

OSSA NEW YORK: My favorite type of standard theme. A grid that relies on assets that drive straight to PDP, instead of dev tricks. I really want this 1. It's so chaotic.

TIS THE SEASON

For the 1st time ever, Go-to-Millions is taking a week off. I wish you the most special holidays, and I'll see you on the 29th to wrap up 2024 together if you'll have me.

Importantly, if you need to add anything to your wish list between now and the 25th, I'm an email away. Instead of writing to you, I'll shop for you. Better for everyone I think.

Yours, 🌹

Ari

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