This is happy hour and THE exclusive Friday club giving you full access into Marketing trivia, the best things I saw this week, and advice from the best Marketers in the game.
ð: Who is known as the "Father of Modern Marketing"??
A) David Ogilvy
B) Gary Vaynerchuk
C) Philip Kotler
D) Bill Bernbach
ðĨ "THE RULE OF 3" TOPICS
ðŪ: Deadpool and Wolverine are taking a page out of Barbie's playbook with their brand partnerships for their new movie (which I want to watch, NO SPOILERS). Heinz, Jack in the Box, but my fav is their collab with Microsoft via Xbox controllers. The partnership is pretty cheeky.
ðŊïļ: Coca Cola is making an interesting push in their campaign this Olympics in Paris. Nearing 100 years sponsoring the games, Coca Cola is leaning more on their portfolio of brands this time around instead of exclusively on their iconic red-canned cola. Very curious to see how this plays out for them.
ð: Job seekers! This article has some really sound advice on how you can stand out from the swarms of applications to that one Marketing gig you dream of landing. The secret sauce is in your ability to tell a story.
ð· WHAT'S ON MY MIND
ðļ ADVICE FROM OTHER MARKETERS
This is a BEAUTIFUL visual from Robert Kaminskithat breaks down exactly WHAT product-market fit IS.
It's not just the ability to consistently give your customers significant value, but the combination of being able to "repeatably Find, Sell, Serve, and Retain customers".
A much more holistic viewpoint of product-market fit and I dig it.
Also I thought this screenshot of a new job announcement on LinkedIn was quite literally one of the funniest things I've seen on the timeline. ð
ðš MEME OF THE WEEK
ðđ MARKETING TRIVIA ANSWER
ð: C) Philip Kotler is widely regarded as the "Father of Modern Marketing" thanks to his popularization of the "Marketing Mix".
He he has taught for 50+ years at the Kellogg School of Management at Northwestern University and his book, Marketing Management, is the most widely used textbook in marketing around the world.
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See you next Friday,
Mixologist Daniel
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