Twitter might call this ~funnel hacking~.
In reality, there's no better way to study a brand or a business than to behave like a customer.
With that, let's funnel hack our little hearts out! Rimowa, you've been accompanying me to seat 54F for the last year. Prior, your luggage was #1 on my wishlist FOR YEARS AND YEARS.
STEP 1: ADS LIBRARY
Rimowa is much bigger than the paid ads they run. This is a brand with deep history. A retail footprint. A WORLDWIDE clientele. That said, Rimowa is TOO GOOD at Meta ad creative.
It's almost odd? There is no better take on performance ad creative in my opinion by any brand of Rimowa's stature. This is my Roman Empire.
Ads Library Link Here
STEP 2: ORGANIC SOCIAL
Again, Rimowa shows up well around the world. Retail-wise, they have dozens of their own boutiques. Rimowa is also carried in some of the world's largest (and finest) department stores. This all makes sense - LVMH took a majority stake in Rimowa ~8 years ago. All this to say, Rimowa is far from your typical DTC brand.
And yet, they are among my favorite Instagram examples for ecom brands of all sizes. They get it. Even if your team doesn't have the resources to animate something like this, you can still look and say okay - we need to make a new product announcement that shows the SKU and says it's coming, has an asset that's quick-paced, whimsical, colorful, is of the season (Summer), and shows not tells.
They also are a luxury brand that isn't afraid to change their bio to sell a specific collection. More of this! And, millionaire, take this as a sign to go check your IG bio and to see if it's pointing your audience in a specific direction. If it's not, adjust. If Rimowa can use that space to sell, so can you!
