1. DIOR's book tote PDP (Specifically, I really appreciate the PLACEMENT of the personalization - above the fold, and strategically above the price). A free perk dangling above a $3K bag feels like a steal? Kinda?
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2. ILIA's makeup recycling program page (HOW DID I NOT KNOW THEY DID THIS? This page isn't fancy, but it's clear. I understand the program, I understand why they're doing it, and I know the next step to take. That's all. we. ask.)
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3. ROLEX's homepage hero video (the dark mode loading state is GENIUS - why buffer when you can set the vibe?)
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4. SPLITS59's FAQ categorization (Often, someones on your FAQ looking for an answer PRE-PURCHASE. Help them get there. Having a quick menu is easy to dev, easy to design, and can help them move more quickly. If your FAQ isn't doing this, change that please).
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5. GLO.NYC real-time customizer (Not easy. But, makes or breaks this entire online business and online businesses like it.)
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6. TRUDON's variant size naming convention (This is a luxury candlemaker ร la 1643 - AS IN THE YEAR 1643. It's so on brand for them to name their candle sizes like this: Petite, Classic, Intermezzo, Great. I cannot tell you how much I love this small touch).
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7. ELAVI's hero homepage video (Shows me every single thing I need to know about the hero SKU. Shows me how to use it, the convenience, and the time of day to add it into my life.)
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8. CUTS CLOTHING's email capture in footer (I absolutely love that you can select UPON SIGN UP what you're interested in: Men's, Women's, or Both - holy segmentation. <3)
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9. VIA CAROTA CRAFT COCKTAILS' 404 page (Forever the little touches that make the difference).
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10. CLARE V's split-screen hero homepage (Half product + half model = perfection)
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11. BLANK STREET COFFEE's copy ("Made to be a daily ritual". With a video of people getting coffee!
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12. RIME-ARODAKY's carousel on PDP (This is special. A special layout for a brand made for special occasions. I truly love seeing the BACK of the dress without having to take an action as the customer - I'm lazy. Just show me what I need to know!)
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13. RUBY-BOND's springtime hero banner (No fancy springtime photoshoots needed! Take a background, take a vector, have a vision, and voilร !)
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