WORKWEEK

The one thing about the end of the year is that nearly everyone is focused on auditing and reviewing full year performance, and making plans for how to improve in 2025. 

For content marketers, this often means that early January is one of the best times to get your tactical content in front of rested and ready-to-plan audiences. 

Tactical content reigns supreme in content marketing. I’m talking benchmarks, best practices, calendars, tools, templates, trends, and predictions. And January is one of the best times to get these tactical pieces live and brought to market. 

That’s because most audiences are trying to do exactly what you are: put plans together for 2025, present them to execs, get buy-in and move forward. 

To do that, many audiences are looking to benchmark their performance, understand larger industry trends and predictions (and how to address them), determine when in the year is best to take on crucial activities (calendars), and organize everything in a way that is easy to understand for their teams and their executives (templates). 

If there is one thing you are planning for Q125 right now, make sure this type of content is part of it. Ideally you are creating that content right now and in December so that it is fully ready to go live in the early parts of January. 

Trust that many of your competitors will already be doing this. Your goal is to make your assets more helpful, more user friendly, more beautiful, and more intriguing. And of course, to make sure that they get in front of your audience where they are: email, newsletters, social, paid media. 

This is how you start your year off on the right foot with your audience: by offering them something they will need––tactical content to help them accomplish their first big task of the year. Don’t forget to follow these types of assets up with webinar content to help folks understand how to use them, how to interpret them, and have a forum for any questions. 

That’s it. That’s the newsletter. Sometimes content marketing can be stupid simple. 

Simple doesn’t always mean easy.