WORKWEEK

Wake up babe! New Adam Mosseri video(s) drop! Let’s break down what you missed:

📣 BROADCAST CHANNELS

• This is a ‘one-to-many’ message channel for brands and creators
• Mosseri says sharing behavior on Instagram has changed a ton in the past 10yrs
• More people share content via DMs than anywhere else
• And people share more to Stories than to Feed
• So DMs > Stories > Feed re: sharing behavior
• Instagram is also considering allowing more than one creator to be in the same channel (not live yet)
• The Broadcast Channel feature is available to a small group, and will roll out soon

Here is Adam Mosseri’s full explainer video.

✅ META VERIFIED

• This is pretty much Meta’s response to Twitter’s paid verification subscription
• Paying for Meta Verified will get you a blue check
• It will also come with impersonation prevention
• Meta will actually verify users using government ID (unlike Twitter)
• Subscribers will get increased reach in search, comments, and recommendations
• Meta Verified will roll out in Australia first, and then around the world

Here is Adam Mosseri’s full explainer video.

👀 YOUR CHEAT SHEET

• Play around with broadcast channels once you get access. Kinda cool and could have some potential applications like announcing product drops, events, new content, and more.
• If you run a brand or are a content creator… sign up for Meta Verified when it rolls out. Don’t be dumb and stubborn — just take the increased reach lol.

Damn. That was a record.

Short, sweet, and to the point.

I kinda like bullet points. Let me know what you thought of this style.

I also wrote more about ‘what’s working now’ on Instagram, if you want a deeper dive. Read that here.