177 – How to Align Marketing and Sales, with Vin Matano
What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes? Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics…
Read MoreS6 Ep1: How Buzz Franchise Brands is Building Companies that Get People Talking
With over 25 years of experience building brands, Kevin Wilson knows a thing or two about creating franchises that last. Kevin stops by the pod to discuss how his decades’ worth of entrepreneurial experience led him to create the multi-brand franchise empire known as Buzz Franchise Brands. From his early experience scaling his startup services…
Read More176 – How to Scale in Your Niche, with David Tao
Should you be concerned if your content doesn’t appeal to everyone? According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to…
Read MoreS5 Ep6: Is Battery Swapping the Future of Electric Vehicles? With John de Souza
On this week’s pod, Nick’s sitting down with Ample co-founder and president John de la Souza to chat about the future of modular battery-swapping technology for EVs. By swapping rather than charging an electric vehicle’s battery, Ample can deliver a 100% charge in 5 minutes or less — and with considerable other benefits for the…
Read MoreAlways Do Your User Research— How to Use Buyer Personas Correctly, with Adrienne Barnes
95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless. Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most…
Read More175 – How to Build Raving Fans with Tik Tok, with Ryan Boswell
What insights could a college dropout turned growth marketer have to give about marketing? Turns out, quite a lot. Ryan Boswell drops by the studio to talk to Daniel about the lessons he’s learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme? If you want…
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