S4 Ep6: Globhe – The Crowddroning Platform Making Sense Of The World
How do you gather drone data at scale? You leverage crowddroning. Markku Koivisto explains how. Markku is Chief Business Development Officer at Globhe, the Crowddroning platform coordinating sophisticated drone operators globally to collect high-resolution earth observation data for businesses, organizations and researchers. Nick and Markku discuss why crowddroning is a win-win-win situation for operators and…
Read More139 – How to use AI as a Marketer, with Meghan Keaney Anderson
How should marketers use AI? Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles. Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think…
Read MoreRory Sutherland And The Psychology Of Marketing
Want more marketing wins? Learn to understand your customers better. This episode from the archives is a fascinating look at the intersection of marketing and psychology. Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades. Join Daniel and Rory for a fascinating…
Read MoreS4 Ep8: How To Align Money With Meaning, Vered Frank, Seeds Investor
From traditional finance to fintech and back again, Vered Frank is the CMO helping investors find meaning and connection. She is Head of Marketing at Seeds Investor, empowering financial advisors to deliver a more meaningful investment experience. Nicole and Vered talk robo investment advisors, the disconnect between earning and spending, and how Vered found her…
Read MoreEverything Marketing Operations, With Sara McNamara.
Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen. Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce. Daniel and Sara talk strategy, leadership, and how to grow ops superstars. Follow Sara: LinkedIn:…
Read MoreS4 Ep6: Blo Blow Dry Bar: How To Open 100+ Units Sustainably
What’s the sweet spot of rapid growth and long-term sustainability? Meet Vanessa Melman Yakobson, the franchise owner with the secret sauce to success. Vanessa is CEO and Partner of Blo, Blow Dry. Bar. This North American franchise has already opened 100 units and is set to open 50 more in the next couple of years.…
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