S4 Ep7: Actual – Leading The ESG Strategy Revolution
Measuring and tracking emissions is a great start, but how do companies make long term plans for effective change? They require more sophisticated modeling technology as well as policy expertise. Ela leads Actual’s efforts in the areas of policy, industry affairs, and research at Actual, supplementing the company’s state-of-the-art modeling software and ESG strategies across…
Read More141 – Agency/In-House/Freelance Content Roles, with Brooklin Nash and Sam Hembree
What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work? Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation. Daniel, Sam and Brooklin get into how Beam came about and the…
Read MoreS4 Ep9: The Regulator Who Fell Into Fintech To Build A Better System
From medicine to regulations and headlong into Fintech, meet the CFO building a better financial system. Alison Staloch is CFO at Fundrise, America’s largest direct-to-investor real estate investment platform, since 2012. Nicole and Alison, dig into why a career in medicine left her cold, how she navigated a course through regulations and policy at the…
Read MoreFireside Chat: Kaylee Edmonson – Demand Generation, Refine Labs
This week’s fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer. Get to know Kaylee better in this quick-fire question and answer session. Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign…
Read MoreS4 Ep7: How To Choose The Right Franchise And Play The Long Game
There’s no one way to get into franchising, but plenty of pitfalls. Dru Capenito is the Founder of Franchise Investment Systems, helping potential owners evaluate high-quality non-food franchises. The Wolf and Dru talk through how getting the right foundation in place will stop you making terrible business decisions, why you need a business model that…
Read More140 – How To Execute Demand Creation vs Demand Capture, With Kaylee Edmonson, Refine Labs
How do you define demand generation? Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies. Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and…
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