WORKWEEK

There’s a particular thing I love about each of the websites listed below. These are website examples that I implore you to study and learn from and copy and then you’ll make millions. This is my wish for you.  💗: ARRAE’S full screen email + SMS popup that ASKS A QUESTION! I screenshotted it and…

I think a lot about ad creative. I save a lot of ad creative. My team makes a ton of ad creative. Our favorite ad style is the style that brings in the most money. Right, @Carly? 💿 (I have assigned the CD emoji because she’s the Creative Director – this has gone on for…

I have 43 photos that pull up when I search Sephora in my camera roll. That feels excessive. Moving right along!  Before I get all marketing on you, sharing my exact EXACT ROUTINE. I am aware some of these steps are redundant. I am aware you didn’t ask for this. My acne is gone and…

WEBSITE INSPO There are a few things I really love about Merit’s Five Minute Morning set.  🌹: The name of the set. I think too often the name of something like this i made overly cutesy. Don’t do that. The name here hits you right where it hurts (your lack of time in the mornings,…

SPLIT-TEST THIS  When’s the last time you sent an email without preview text? 💗 💙 Try it. Split-test your next send. I dare you.  Same subject line.  Testing: On-brand preview text you’d usually write to accompany a drop.  vs. NOTHING – NO PREVIEW TEXT. Like the above ^.  This was the only campaign email I received in…

How good is that The North Face ad animation? ^  I am forever inspired by the marketers all around me. Please find the offers, creatives, and moments that stopped me in my tracks. For us to find inspiration from, and to please apply to our own work ASAP. MARKETING I’M LOVING 1️⃣. This Instagram Caption…