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GOING-TO-MILLIONS WITH Bonjour Millionaire, You know that expression Waste Not, Want Not? My Dad usually used to use it against me growing up when someone at school would get a fancy new something and then I’d subsequently ask for a fancy new something. I’ve always been easily influenced I usually found a way to break…
Read MoreMagic
Bonjour Millionaire, Do you believe in magic? In a young girl’s heart. Marketing magic, to be specific. You see, dear millionaire, I normally don’t. When something’s too good to be true, it’s exactly that. You could say I’m cynical. Or, you could say I’m discerning. Ahh, yes, that’s exactly it. I’M DISCERNING. ALWAYS SATISFIED WITH…
Read MoreThe Story of Trudon
As we Go-to-Market, we’ll come across a few brands that will become our heroes. Trudon is one of mine… Trudon’s website is here (WHAT I WOULD DO TO REDO THIS WEBSITE. TRUDON, CALL ME!!!!) 🧛🏻♀️ 🕯 🐝 Trudon’s instagram is here Find this story on my Twitter here And a special shout out to my…
Read More🍀 27 Website Examples
1️⃣. Toteme’s NAVIGATION 2️⃣. Pangaia’s HERO HOMEPAGE MODULE promoting their Naturalists Club Collection. (I LOL at the way they use nature here). This also carries through once you click the CTA and land on the collection – it’s incredibly consistent. 3️⃣. Eight Sleep’s WALL OF LOVE. (Every brand needs something similar – this is how…
Read MoreCollections Page 101
A well-done collections page is SEVERELY underrated. How you filter, what you prioritize in your merchandising, and why you show what you show couldn’t matter more. Here are 10 of my favorite COLLECTIONS PAGES, and why: ⬇ 1️⃣. Via Carota Craft Cocktails: quite literally the opposite of every other collections page. That’s the point! ART.…
Read MoreLa Love Letter 📦
A couple of weeks ago, we funnel hacked Doré – a new to me French Pharmacy Skincare brand. It was a whole long funnel hack (brevity is usually my strong suit but not when it comes to French Skincare – THIS IS A PASSION). LMK if you missed that edition of Go-to-Millions (just reply back…
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