My NORTH STAR for INTELLIGENT Paid Media

GOING-TO-MILLIONS WITH 🎵Do you believe in magic?  In a young Growth Marketer’s heart? How the accurate data can free them whenever it starts And your paid ads are magic if the data is reliable  It makes you grow profitability when you scale I’ll tell you about the Magic that will free your P&L It’s called…

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Would you like some SYRUP with your ENERGY DRINK?

GOING-TO-MILLIONS WITH A love letter to Attest and the make-or-break consumer data they are serving up. If you’re a marketer like me who works in alcohol, beverage (the sober type), sweets, snacks, or even fast food, you know that this year has been, to be honest, really hard. To put it ever-so-bluntly, would you like…

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Whitelisting & Advertorials: What, When, Where, Why, & Who!

Not to panic you, but it’s September. AKA BFCM (Black Friday, Cyber Monday) is literally seconds away. 👹  Meaning, you need to start executing against your BFCM strategies right away.  It’s going to be okay though, I promise. Sit down, sip your eggnog (the holidays are right around the corner after all, I’m not judging), and listen…

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THE ONE WITH THE ART OF THE IN-REAL-LIFE SPLASH PAGE.

ON THIS EPISODE OF GO-TO-MILLIONS:  THE ONE WITH THE ART OF THE IN-REAL-LIFE SPLASH PAGE. People LOVE to judge a book by its cover. 📚 The first impression does indeed matter (trust me, this isn’t good news – I bite my nails and I am a hair twirler!)  💅🦈💅🦈💅🦈💅🦈💅🦈💅🦈💅🦈💅🦈💅🦈💅🦈💅🦈💅🦈💅🦈 The truth is, no matter if…

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📈 LITTLE MISS Laundry 

ON THIS EPISODE OF GO-TO-MILLIONS:  The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, catch me sharing 3 Brands, Strategies, Campaigns, Tactics, Creative (and/or so on and so forth) every Sunday. 1. Tide PODS (Product Market Fit, Reputation, Execution, If You’re Not First, You’re Last, Education). As we know by now, first is…

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THE ONE WITH ORGANIC INSTAGRAM

ON THIS EPISODE OF GO-TO-MILLIONS:  THE ONE WITH ORGANIC INSTAGRAM (FYI, Instagram isn’t dead and you best not ignore it).  Let’s discuss the good, old-fashioned fundamentals of Go-to-Market strategy. Your brand must come correct  Cheap is expensive $$$ Don’t reinvent the wheel NO surprises, NO emergencies!!!!! Growth Marketing team = your ultimate DIGITAL decision makers …

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