Merit Beauty

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WEBSITE INSPO There are a few things I really love about Merit’s Five Minute Morning set.  🌹: The name of the set. I think too often the name of something like this i made overly cutesy. Don’t do that. The name here hits you right where it hurts (your lack of time in the mornings,…

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Email SPLIT-TEST

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SPLIT-TEST THIS  When’s the last time you sent an email without preview text? 💗 💙 Try it. Split-test your next send. I dare you.  Same subject line.  Testing: On-brand preview text you’d usually write to accompany a drop.  vs. NOTHING – NO PREVIEW TEXT. Like the above ^.  This was the only campaign email I received in…

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Marketing I’m Loving.

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How good is that The North Face ad animation? ^  I am forever inspired by the marketers all around me. Please find the offers, creatives, and moments that stopped me in my tracks. For us to find inspiration from, and to please apply to our own work ASAP. MARKETING I’M LOVING 1️⃣. This Instagram Caption…

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Growth-Approved Creative Templates

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I think a lot about ad creative. I save a lot of ad creative. Our team makes a ton of ad creative. My favorite ad style is the style that brings in the most money. Hey, I’m a Chief Growth Officer – cold hard cash is what I’m after.  So, with that, here are a few…

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WAITLIST Dos and Don’ts

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When done well, standing up a well-executed waitlist campaign can create momentum for weeks and months and ever years to come.  When done poorly, a BOTCHED waitlist/ pre-launch / pre-order strategy can turn any drop into a flop.  There are rules. I’ve created them LOL. But, I’m old and I’ve seen some things and I…

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Things that break my marketing heart

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On Valentine’s Day, it would have been too easy for me to write something mushy gushy lovey dovey to you.  However, I’m not one to make my life easy LOL.  As such, today we’re talking heartbreak. Things that break my marketing heart, specifically.  * For you to please double check and avoid in your own…

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