Breaking News 

GTM logo

Bonjour Millionaire, I’m not a gemologist (don’t let my love of fine jewelry fool you). I’m also not really into crystals or stones with magical powers (except diamonds). Usually, nothing is set in stone (except the good stuff 💎💎💎 – Ari shut up!). 🤫🤫🤫 Okay, so typically, it’s really hard for anything in life to…

Read More

Fewer, but better is the secret.

GTM logo

GOING-TO-MILLIONS WITH Bonjour Millionaire, The goal is to Go-to-Millions, not Go-to-Thousands. On our quest for riches, more is often more. 💵: More revenue. 💵: More customers. 💵: More website traffic. 💵: More profits to fuel our shopping habits. Oops, just me? However, there’s an important Go-to-Market lesson that we should need to get right the…

Read More

One Simple Tip

GTM logo

🧙‍♀️A SNEAKY 1 HOUR SALE 🧙‍♀️ I love a surprise.   Let’s say you have a new product drop that you’re announcing on Instagram, that you’ve been teasing all week. That’s great! Keep that up. But, what happens when you tell your audience that something is coming?  You’re also telling them to put their credit cards…

Read More

don’t ignore this

GTM logo

SUSTAINABILITY PAGES I LOVE (WORTH COPYING)  1️⃣. Patagonia’s Climate Justice Page (the animation in the hero, specifically) 2️⃣. I talk about this page often: Pangaia’s Science + Sustainability + B Corp) 3️⃣. “Buy Less, Choose Well, Make it Last” by Vivienne Westwood  4️⃣. Youth to the People set the standard here, for beauty (IMO) 5️⃣. SEED…

Read More

let’s chat landing pages

GTM logo

*I think you should TEST all of these angles. 10 different head-to-head battles, 20 different types of pages, 20 measurable results, from 20 different buyer journeys (BELOW I’ve linked a few landing pages to demonstrate what I’m talking about — go to FB ads library, look up your favorite brands (or your competition), and look…

Read More

Reviews

GTM logo

Shall we talk reviews? Not in the mood to talk? No worries.  Perhaps a meme? The day I figured out how to make my own memes, my life changed for the better (and your life changed for the worse). Let’s continue.  As humans we’re wired to do things or like things that other people do or like.  Us marketers…

Read More