Funnel-Hacking
Twitter might call this ~funnel hacking~. In reality, there’s no better way to study a brand, or a business than to behave like a customer. With that, let’s funnel hack our little hearts out! Madhappy, your most loyal customer is at it again. Put me in, coach! STEP 1: SEARCH FOR THE BRAND ON GOOGLE 😡…
Read MoreGoing on Promo 🧛🏻♀️
MY 5 RULES FOR RUNNING A PROMO 1️⃣. Never forget that most people get paid on Fridays. Plan accordingly (always, always start WEEKEND SALES on Fridays. Friday – Sunday (or Monday if it’s going well and you feel like you’ll be better off extending for a day). The weekend is Friday, too! Why have 2…
Read MoreAverage Order Value 🔥
Smart marketing, the type that builds revenue rocket ships that can last, makes sense when you look at the numbers. And, the numbers will almost always point towards the benefit of a higher AOV. Raise the AOV by $6 an order (without effecting conversion rate). So, let’s do that. Let’s raise our AOV. Do it…
Read More27 websites I love.
🌺 🪐 🌺 🪐 1. Pentagram’s About Page sent a chill up my spine. POETIC. 2. RH’s ITEMS IN THIS ROOM section is not complicated to design or dev. 3. Via Carota Craft Cocktails = check out the FOOTER!! 4. Halfdays spoke to me with this section (ON HOMEPAGE). Low-tech, made approachable and FUN. 5.…
Read MoreFewer, but better is the secret.
GOING-TO-MILLIONS WITH Bonjour Millionaire, The goal is to Go-to-Millions, not Go-to-Thousands. On our quest for riches, more is often more. 💵: More revenue. 💵: More customers. 💵: More website traffic. 💵: More profits to fuel our shopping habits. Oops, just me? However, there’s an important Go-to-Market lesson that we should need to get right the…
Read MoreOne Simple Tip
🧙♀️A SNEAKY 1 HOUR SALE 🧙♀️ I love a surprise. Let’s say you have a new product drop that you’re announcing on Instagram, that you’ve been teasing all week. That’s great! Keep that up. But, what happens when you tell your audience that something is coming? You’re also telling them to put their credit cards…
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