WORKWEEK

SUSTAINABILITY PAGES I LOVE (WORTH COPYING)  1️⃣. Patagonia’s Climate Justice Page (the animation in the hero, specifically) 2️⃣. I talk about this page often: Pangaia’s Science + Sustainability + B Corp) 3️⃣. “Buy Less, Choose Well, Make it Last” by Vivienne Westwood  4️⃣. Youth to the People set the standard here, for beauty (IMO) 5️⃣. SEED…

*I think you should TEST all of these angles. 10 different head-to-head battles, 20 different types of pages, 20 measurable results, from 20 different buyer journeys (BELOW I’ve linked a few landing pages to demonstrate what I’m talking about — go to FB ads library, look up your favorite brands (or your competition), and look…

Shall we talk reviews? Not in the mood to talk? No worries.  Perhaps a meme? The day I figured out how to make my own memes, my life changed for the better (and your life changed for the worse). Let’s continue.  As humans we’re wired to do things or like things that other people do or like.  Us marketers…

🪑: The Target website isn’t pretty! Neither is Amazon’s website! FUNCTION > FORM. Anywho, I have 3 of these barstools (in the color Blue), and I am have used them every day FOR A YEAR and they were $70 each but look fucking nice if you ask me.  P.S.Notice that the variant is literally Blue?…

(FYI, Instagram isn’t dead and you best not ignore it).  Let’s discuss the good, old-fashioned fundamentals of Go-to-Market strategy. 1️⃣. Your brand must come correct  2️⃣. Cheap is expensive $$$ 3️⃣. Don’t reinvent the wheel 4️⃣. NO surprises, NO emergencies!!!!! 5️⃣. Growth Marketing team = your ultimate DIGITAL decision makers  6️⃣. Meet your customer where they are  7️⃣. If you’re not top of mind…

1️⃣: SET ACTIVE’s email capture animation SPEAKS TO ME. 🏅 2️⃣: GYMSHARK’s collab PDP (with my idol Whitney Simmons) is everything. A) it shows the creator, but also other models that help to round out the page and make this more accessible to different bodies and different people. B) The carousel image layout includes MOVEMENT,…