WORKWEEK

Today at breakfast (is it still considered Sunday brunch if it’s at 9am?) my friend Jess and I were discussing brand guidelines. As one does on a Sunday.  Anywho, we were talking about how sometimes you can guess what is on brand vs. off brand without even needing to know the “official” rules. She decided…

Let’s call this one: To Patagonia, with Love.  🌏 🌊 🧢 🥾 🌏 🌊 🧢 🥾 🌏 🌊 🧢 🥾  There are so many Go-to-Market lessons we can take from my our favorite brand in the world. So, where does one start? How about with a story from my dad, Dave. He’s an environmental lawyer…

Dunkin’ Donuts just does it for me. We’ll talk marketing in a second, but here’s my Dunkin’ order that nobody asked for but that everyone should try: Okay, marketing time. There’s a lot we can learn from Dunkin’, but let’s start here with these 2: 1️⃣. MAKE GIFTING EASY. Have you ever tried to send…

🌷 To discuss today: LINDA FARROW 🌷 When I think Linda Farrow I think about: Product Market Fit, Price as a lever, Signature design 🌷 Let me explain?  Founded in London, England in 1970 (Revived in 2003 in London, England) I have a chic aunt. Her name is Shelly, and though she is technically Daniel’s…

Marketing is supposed to be fun! So, please find my 3 favorite April Fool’s Day jokes ever. I know it’s April 2nd, but I had to see if anything new made my list.  ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺☔️  🌺☔️  1️⃣. Bush’s Beans…