Posts
How To Pitch Your CMO
Today’s guest is a legend with 30+ years in Marketing. 30 years. Marketing Bestie, meet Peter Mahoney. A former CEO and advisor to current CEOs and CMOs, Peter gives us an inside look into the mind of an executive and how us Marketers can properly pitch a Marketing plan. Let’s see what he had to say…
Read MoreThe Vertical Integration Imitation Game
Today we’re diving back into the world of vertical integration since it’s such a dominant and fascinating strategy amongst the incumbent empires of healthcare. If you enjoy this post, join 20,000 others and subscribe to Hospitalogy here. Checking in on Vertical Integration: Where are we halfway through 2023? At the start of 2023, I noted…
Read MoreThis, NOT That 🌄
There are a few things I do as a marketer to avoid doing the opposite. Marketing hills I will die on, if you will. So, let’s play a game. This, NOT that. 🌄: Unscripted UGC, NOT hand-fed. UGC = User Generated Content. How can a growth team or video editor or creative director tell you,…
Read Morethe true strength of a team
4 qualities every team should have The movie 300 is a perfect illustration of how a high functioning and strong cultured team can accomplish the unthinkable, especially when facing a giant threat with limited resources. (*Cough* economic uncertainty *cough* looming layoffs *cough* the world feels real dumpster fiery *cough*) As I think about what enabled…
Read MoreFrom AI to DEI: Fintech Is Femme’s Summer
Traveling to Asia and Europe this summer, I experienced a drastic change in temperature – from an intense 105-degree heat in India to the mild Spring weather of Amsterdam. But, the journey was worth it as I gained invaluable insights into the ever-evolving fintech space and chronicled all the knowledge I’ve gathered during the summer…
Read MoreWhy you need to make Growth your brand
This is the week I finally get to write about Growth Mindset. Reading Carol Dweck’s book Mindset gave me a vocabulary for a theme I’ve always understood but didn’t know how to communicate. For anyone out of the loop: Growth Mindset means believing that people can get better at things with practice and hard work,…
Read More