Posts
Build a positive relationship with imposter syndrome
70% of people report struggling with self-confidence issues at some point in their lives. For leaders, that number might be even higher. The more you challenge yourself to get out of your comfort zone, the more likely you are to be put in a situation where you start to wonder if you are capable of…
Read MoreThe importance of pages per session––and piecing together a prospect journey
Content engagement is a trickier topic than you may imagine. For reference, I grew up on content marketing teams that were housed in the growth marketing department. That meant that SEO and lead gen were my primary KPIs––and I was expected to grow those KPIs monthly and quarterly. In many ways, SEO and lead gen…
Read Moreis your promo set up to fail?
@Carly, that was for you ^ (her favorite show) MY 5 RULES FOR RUNNING A PROMO 1️⃣. Never forget that most people get paid on Fridays. Plan accordingly (always, always start WEEKEND SALES on Fridays. Friday – Sunday (or Monday if it’s going well and you feel like you’ll be better off extending for a…
Read MoreEmbedded Finance: A Global POV
Often, I’m asked, “What’s the biggest challenge fintech companies face today?” or “What do the successful ones do differently?” It all boils down to the hubris factor, which means believing anyone can solve problems without involving those directly affected. It’s almost laughable — to think you can solve any problem without involving the people who…
Read MoreWhat are we celebrating on Labor Day?
^^ Please shush. Labor Day is the annual celebration of workers and all that they achieved. An origin story… Setting: Late 1800s, height of the Industrial Revolution. The average American was working 12 hour days / 7 days a week. No thank you! Children as young as 5 were working in mills and working conditions…
Read MoreThe Stock Market is Dumb
3 Fintech News Stories #1: How Many Intermediaries Are Too Many Intermediaries? What happened? Fiserv partnered with Akoya on open banking: Fiserv Inc. is working with data aggregator Akoya LLC to enable consumers to share their financial data with fintech and third-parties with which they do business in a way that doesn’t expose a consumer’s…
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