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What is a Leader’s Lens?
I named my newsletter Leader’s Lens because leadership is a perspective, not a position. 🕶 Leader’s look at the world around them and believe they can make a difference. They are the people who take time to look at the things in their control and dedicate themselves to making the world a better place. Leader’s…
Read More‘Tis the season 🍂 🤎 🍇
1️⃣. Speaking of Gilmore Girls, it’s time to cycle your ad creative and campaign assets away from Summer. If your Summery creative hasn’t already started to dip in performance, it’s about to (I’ve already seen the dip across many of my brands – act quickly and batch in new creative or have it in the…
Read MoreContent marketing without SEO
Before we dive into what you might do if SEO wasn’t a distribution channel, let’s understand what SEO does for us as content marketers: It drives traffic (Woohoo!). That’s the main goal of SEO––to drive traffic back to your pages. And ideally, you want the traffic landing there to be prospects who searched for a…
Read MoreHire Or Fire?
All great sales leaders do three things very well. They bring out the best in their teams, act decisively, and paint a precise picture of success. Why are these actions necessary? During one of my recent leadership roles, I knew we were in trouble almost immediately. A good portion, maybe even half, of the team…
Read MoreEqual Pay Advocates And Fintech’s Role
Ahead of Equal Pay Day in March this year, the reintroduction of the Paycheck Fairness Act once again brought the issue of gender pay inequality to the forefront. This legislation aims to close the remaining loopholes in the Equal Pay Act, a measure that has passed the House four times over the past 25 years…
Read MoreSetting 2024 up for success
Advertising and upfronts In the 1960s, ABC pioneered upfronts. The concept was simple: In the spring, give advertisers a glimpse at the new programming launching the following fall, then give them a chance to secure their ad spots for those programs a few months in advance. The upfront time period is full of parties, celebrity…
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