A short & sweet list of things that haven’t changed even a little:

I’m deep in the work of content taxonomy this week. In fact, it’s why I’m in Boston. I’m gathering in person with content stakeholders across the organization to align on content categorization and tagging. The goal is to walk away more aligned, and ultimately to update (i.e. clean up) our site-wide search functionality.  It’s nerdy,…

I’ve been thinking about content governance a lot recently, which makes sense.  When you get to a certain size of content library, and your company launches an insane amount of new products and features each month, let alone quarter, you find yourself needing to make consistent updates to old content simply because a product doesn’t…

I work on enterprise content strategy. I’m responsible for performance content (SEO) and campaign content for our SMB audience and our brand team. And I work closely with global counterparts to determine our approach, including translations into French and German.  It’s a complicated mess on the best of days. There are just so many moving…

I was inspired this week by a few LinkedIn posts highlighting content strategies: These posts highlight the best of content marketing: And, they zero-in on one of the most important types of content: Original content, e.g. original research, thought leadership, blog posts, log-form assets, videos, website copy, etc.  Content marketing in concept is simple. Create…