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Let’s talk about case studies…
My experience with case studies began like so many young content marketers’ experience does: you get handed the project with no direction, but lots of expectations, and you just have to figure it out. So, I did what I usually do. I went to a bunch of other tech sites to see how other people…
Read More5 hot takes on copywriting from Copyhackers founder Joanna Wiebe
I’m stoked for you guys to get to know Joanna. She’s the founder of Copyhackers, a conversion copywriting agency she started to serve the Hacker News community. Joanna has worked with some of our fav companies like Canva, Intuit, and Sprout Social to optimize their copy. Early in her career, she had no idea WTF…
Read MoreWhitelisting & Advertorials: What, When, Where, Why, & Who!
Not to panic you, but it’s September. AKA BFCM (Black Friday, Cyber Monday) is literally seconds away. 👹 Meaning, you need to start executing against your BFCM strategies right away. It’s going to be okay though, I promise. Sit down, sip your eggnog (the holidays are right around the corner after all, I’m not judging), and listen…
Read MoreThe stories we tell ourselves about ourselves end up coming true
The stories we tell about ourselves end up coming true. “I don’t have enough experience.” “I’m not the right person to lead this team.” “There is no way we will recover from this.” “Something is wrong with me.” Ryan Holiday’s book The Obstacle is the Way provides a framework all leaders should understand as they…
Read MoreFTT Q&A With M1 Finance CEO Brian Barnes
Last week when we wrote about rebundling, we talked about some companies that have built strong businesses with that strategy. One example is M1 Finance—an app that started out in wealth management that now offers a more complete suite of financial products. I was lucky enough to email Brian Barnes a few questions about M1…
Read More3 tips for landing a job in cannabis
Build your personal brand I’ll never forget getting my first message about MY personal brand in 2019. The message said something to the effect of: “You have a really great personal brand. It’s nice to see your hard work pay off.” And then I quickly did a “what is a personal brand” Google search to…
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