Whitelisting & Advertorials: What, When, Where, Why, & Who!
By Ari Murray
Not to panic you, but it’s September. AKA BFCM (Black Friday, Cyber Monday) is literally seconds away. 👹
Meaning, you need to start executing against your BFCM strategies right away.
It’s going to be okay though, I promise. Sit down, sip your eggnog (the holidays are right around the corner after all, I’m not judging), and listen up. 🎄
If I was in charge of your DTC company’s strategy through the end of the year, I’d run my whitelisting playbook. We’d be raking in the dough, hitting goal, and entering December AHEAD OF PLAN. 🎁
CPMs skyrocket in Q4 with all of the auction competition, so it’s HUGELY IMPORTANT that your marketing dollars carry you even further.
Seeing as I’m just one gal and I’m a busy little bee 🐝, I’m going to break down my exact recommendation RIGHT HERE, and RIGHT NOW (the strategy centers around the most under-utilized, most sure-fire trick in the book: WHITELISTING ADVERTORIALS 🧨
Whitelisting is when you leverage a third party ad account to serve ads to your target audience. It’s so much more convincing this way (vs only serving ads that come directly from your ad account).
Whitelisting is a way to get your message across to the same people you would have advertised to, but this time, you’re having someone else (someone TRUSTWORTHY!) do the gloating FOR YOU.
Once someone sees the whitelisted ad on FB, IG, or TikTok, and they decide to click on the ad to learn more, that click will take them to an editorial article (an article that features a review/ explanation of the product being advertised, called an Advertorial). Third-party, authentic content, like the below advertorial written by the MSA team, ABSOLUTELY CRUSHES.
MSA is my whitelisting one-true-love because it’s SO EASY TO TEST. They just make whitelisting testing so f’ing easy: AFFORDABLE, QUICK TO STAND UP, and we (the brand) still get to control/ run our own paid media.
Example below: How Caraway Turned Me From a Kitchen Noob Into a Confident Chef
The editorial article (advertorial) will then link out to your perfectly curated landing page – where the user will add to cart, and then check out via your online store!
A huge chunk of your advertising budget, year round should be going towards whitelisted advertorials.
Educating your customers pre-purchase is a proven strategy.
It works 12 months / year. 💯
But, do you know when Whitelisting REALLY shines?
When the waters are choppy. When your CAC (cost of acquisition) is on the rise.
☃️: Every single DTC brand is going to drop a hefty BFCM discount this year.
☃️: Every single one of your competitors is going to deploy the full weight of their advertising budget
☃️: Every single DTC brand is going to be fighting for their lives to get their customers to purchase.
Here at Go-to-Millions, we have one rule:
NO SURPRISES. NO EMERGENCIES. 🗣
Meaning, you MUST GET YOUR WHITELISTING ADVERTORIAL STRATEGY IN PLACE THIS SEPTEMBER. ⌚️
By October, respectfully, you’re in trouble. 🧙♀️
You need to start deploying a significant piece of your advertising budget towards whitelisting & advertorials BEFORE THE HOLIDAYS.
THAT WAY, DURING THE HOLIDAYS, YOU’LL KNOW WHAT WORKS. YOU’LL BE READY TO GO. 😈 NO SURPRISES! NO EMERGENCIES! 🗣
^ sorry for yelling, this is urgent lol.
These ads can be whitelisted across paid social!
MSA’s site receives HUNDREDS OF THOUSANDS OF MONTHLY UNIQUE VISITORS.
And, MSA’s website + brand IS TRUSTED. They are already known and loved for their DTC/ product reviews.
My Subscription Addiction is in a league of it’s own because of its history / built-in, large organic audience.
^ Which is why I <3 ’em.
Because the holidays are the happiest when we are CRUSHING OUR GOALS!
Whitelisting & Advertorials = holiday cheer ON LOCK. 🔐🏴☠️
As you know by know, I’m extremely discerning. When I recommend an agency or a partner, I am careful as fuck. I don’t want to steer you wrong! I want the Go-to-Millionaires to l
ike me love me. 😘
I’m also not able to run your whitelisting & advertorial strategy for you (there are too many of you and I have a newsletter to write, damn it)!! ✍️
So, if I were you, I’d partner with MSA.
100+ of the biggest and baddest DTC brands (brands like Prose, Care/of, MIRROR and Caraway), trust them. And, so do I.
You’ll get that added layer of social proof + a third party AUTHENTIC voice + really strong content strategy that drives SERIOUS acquisition efficiencies and scale.
My Subscription Addiction works with the BEST creators, too. Meaning your ads can be served to your customers from accounts they’ll know, love, and TRUST!!
Meaning you’ll make a fuck ton of money, and you’ll love me forever. ❤️🔥
You + MSA = holiday READY. 🎄
Oh, did I mention that when you work with MSA, there’s no minimum spend? AKA if you’re spending $ via paid social, you can afford this.
Because I love you, I got my friends at MSA to unlock their best rates for the Go-to-Millionaires. 🤌
Fill out this ~45 second survey today, and just say Ari sent you. They’ll hook you up from there.
Make sure you hit them up TODAY though. First come, first serve. ⌛️
The Most Productive 45 Seconds of Your Life