Posts
Is AI the Future of Marketing?
I am STOKED for you to meet today’s guest, Meghan Keaney Anderson. Formerly the CMO at The Wanderlust Group and VP at HubSpot, Meghan has been at the intersection of Marketing and tech since day 1. Now, Head of Marketing at Jasper, an AI content platform, Meghan is here to reassure all of us that we will not…
Read MoreMaking the cow more efficient
How Alga Biosciences is scaling feed-additives to reduce ruminant methane emissions
Read MoreThe only constant is change
One of the most essential, yet challenging capabilities a manager can master is managing change and supporting our teams through that process. THEE hardest kind of change to manage IMO is changes in expectations. It’s like as soon as you get into a groove with your team, senior management just can’t help but implement something…
Read MoreNavigating the Storm: Leading through layoffs
In the ever-changing world of business, you must always be prepared to face the unexpected. When the waves are crashing in and the wind is howling, your team is going to look to you for guidance. Your leadership during a crisis will often determine whether your organization weathers the storm or sinks under its weight.…
Read MorePatagonia 🌌
Let’s call this one: To Patagonia, with Love. 🌏 🌊 🧢 🥾 🌏 🌊 🧢 🥾 🌏 🌊 🧢 🥾 There are so many Go-to-Market lessons we can take from my our favorite brand in the world. So, where does one start? How about with a story from my dad, Dave. He’s an environmental lawyer…
Read MoreHow to optimize for bots without losing sight of the humans
Google’s EEAT algorithm update was an attempt to optimize for humans––suggesting that humans prefer experts as the authors of their content. I don’t think that is necessarily true, but it’s a good first move for Google is surfacing content written by people versus AI (though experts will use AI, too). AI or not, the truth…
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