Posts
The Brand that Put an Industry on Ice with their Grassroots Marketing Campaign
It’s a piping hot summer day, you’re out relaxing in the park, and you reach into the cooler to grab your fav drink (Diet Coke). You crack it open, ready to take that ever-so-refreshing first sip. The drink hits your lips and it’s…lukewarm. That feeling will have you reconsidering all of your prior life decisions. Why did this…
Read MoreFintech Companies Hiring, Financial Literacy For Kids, & Apple Pay Later
As mass layoffs (about 131,000 people laid off this year to be exact) have swept the tech and fintech space, I wanted to share some insights into who is hiring in fintech and what hiring managers are looking for in candidates during a more selective hiring cycle. I published the full article on Forbes (read…
Read MorePredicting the Unpredictable
I remember being a seller and at first seeing a forecast meeting as that annoying meeting every Monday where I have to roll my numbers up to the business. Once my Manager took the time to educate me around its importance, not only for me as a seller but for the business, everything quickly clicked.…
Read MoreThe $500B company flying under the radar
Pretty soon we’ll be looking up in a decade and half of the physicians in the country will work for UnitedHealth Group. Love it or hate it, it’s happening. And somehow the acquisitions of a $500B company with 70,000 physicians under its belt are flying under the radar.
Read More5 lessons I’ve learned since starting my new social media agency 🚀
This one’s going to be a bit more of a stream-of-consciousness piece. Less optimized for open rates and click-throughs. More raw thoughts on life as a new founder and what it takes to make clients happy. Shall we? Lesson #1: Your website literally does not matter. I publicly launched Clark Media 1 week ago today.…
Read MoreThe key to HR’s success:
One of the most difficult parts about working in HR is navigating all the different relationships and their competing expectations. It can feel impossible to make everyone happy because everyone has different priorities and expectations. From an HR team’s perspective, balancing all the competing expectations can sometimes be frustrating. Prime example: When a CEO demands…
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