Posts
📓driving hr excellence
✍🏽 What are the most effective ways to ensure equitable evaluations take place? Are leader-involved, open discussion calibrations even considered best practice? Context: Performance reviews bring so many mixed feelings and input across the workforce. We all want to encourage an equitable process in determining employees success and growth opportunities. Often, open-leader calibration session are…
Read Morere-engaging MQLs
Why should you care about unconverted MQLs? How do I find them? To find your unconverted MQLs, you (or marketing +/or sales ops) can build reports or views that show any prospects who have: 📓 Note: Each company will likely have their own, unique taxonomy for categorizing these kinds of leads. Partnering with your marketing…
Read More“Ranch style” SEO
SEO has changed. You all know that. And my team has shifted, starting in Q4, from long-form pillar pieces to more snackable assets built for specific audience segments at specific points in their journey. But don’t take my word for it. Bernard Huang detailed this strategy here––and named it!. Two notes on this: That’s it…
Read MoreChase Jumps Into Advertising
3 FINTECH NEWS STORIES #1: The Subscription Problem Is Worse Than We Think What happened? Visa launched a new tool for issuers to help their customers manage their subscriptions: In the era of subscription overload, consumers are grappling with the complexities of managing multiple subscriptions across a web of apps. Navigating through each platform’s unique…
Read MoreWhy is growth at work so confusing?
^^live footage of employees trying to figure out growth, promotions, compensation and all the struggles that come with growing a career in corporate America. Have you worked somewhere that you constantly questioned: how am I ever going to advance my career here??? And when you asked questions about growth opportunities you left with more questions…
Read MoreAOV
2️⃣ PRICING TECHNIQUES TO RAISE AOV – IMMEDIATELY. 1️⃣: If your hero SKU (the product you sell the most units of) is $44, then your free shipping threshold need not be $25. And, it better not be $100. It needs to be something that pushes your AOV up, but that is actually able to be…
Read More