Ogilvy ❤️

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There are lots of great marketers that came before us. And, as always, the best is yet to come. My favorite marketer (aside from Don Draper) is David Ogilvy. If you’re familiar, great! You have excellent taste.  If Ogilvy is a name you’ve heard but you can’t recite his philosophies off the top of your keppy, fear not.  Here are…

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Public Health Emergency’s End Spells Uncertainty for Patients and Digital Mental Health Companies

The Covid-19 public health emergency declarations end on May 11th after a three-year run. These declarations provided flexibilities in healthcare policies and rules like continuous Medicaid enrollment, free covid tests, and expanded telehealth access. Part of the telehealth flexibilities involved the DEA waiving an in-person visit requirement for prescribing controlled substances, allowing patients to obtain medical treatment after…

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Social Files: Declassified; Volume 1

How Zach Pogrob went from 0 → 1.2M Instagram Followers Using Animation Zach Pogrob is building a cult. Well. Kind of. He’s been able to build a highly engaged army of 1.2M Instagram followers around the idea of “obsession.” And I got to sit down with him for 30 minutes to grill him on topics…

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