Storytime

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Once upon a time, there was a Monster. A Mother Monster, specifically. Lady F’ing Gaga. If we were going to share with you, millionaire, the full arc of this story it would go like this: Launch. Flop. Recalibrate. Succeed.  Lady Gaga is world famous, as you know. Her voice? The voice of angels. Her power? Unyielding. …

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Mastering nurture streams

On the path to driving more revenue from your content (and tracking it directly), you’re going to need to learn more about nurture streams. Yes, even if you have an email marketing or lifecycle marketing team––you still need to know how nurture streams work, how they are measured, testing possibilities, and more.  This is because…

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Where are all of the future leaders?

If you are a leader, developing other leaders is your mission. It is what leaders do! I know you know this, or you wouldn’t be subscribed to Leader’s Lens! I also know a lot of you are fighting to make leadership development more of a priority in your organization. While development is treated like a…

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Behavioral Finance 101

Behavioral finance, simply put, incorporates and accounts for the messiness of the human experience.  It’s listening for what’s not being said. It’s about getting below the surface and the why behind the actions or behavior.  In the current market environment – this is when the rubber meets the road.  Users or clients can have all…

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