Operational Excellence Will Make Or Break You

Vision & Mission Snowflake delivered the most successful company IPO in history, selling 28 million shares and raising nearly $3.4 billion in the process. Their CEO, Frank Slootman is widely regarded as one of the best CEO’s of this era. In his book Amp It Up he talks about the importance of having a grand…

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Behavioral Finance 101

Behavioral finance, simply put, incorporates and accounts for the messiness of the human experience.  It’s listening for what’s not being said. It’s about getting below the surface and the why behind the actions or behavior.  In the current market environment – this is when the rubber meets the road.  Users or clients can have all…

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Aesthetics shouldn’t be an afterthought

Marketers love to take a talking point and run with it. No critical thinking. No nuance. Just vibes. One such talking point? “Your IG grid doesn’t matter. The best social content is scrappy (read: low production).” Look. This is well intentioned. And it’s (part) correct. But it’s not a blanket statement. I think we can…

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Why is talking about unfair treatment in the workplace so tough?

Talking about unfair treatment may be the hardest conversation to have in the workplace.  Why? Well, there are a few things at play!  Employees are navigating the following: That’s a lot of complicated things to navigate, especially in this current economic market where there is a heightened fear of losing a job.  Enter managers.  Many…

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Re-Ranking the Fintech Logos

Last summer, I published a ranking of the 25 best fintech logos. I was on vacation that week, and I was just looking for something light and fun to run while I was out. Little did I know that the rankings would generate more controversy, by far, than anything I’ve ever published. Founders and marketers…

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