Fintech Is Femme’s 10 Books To Level Up

By | May 30, 2023

If I’m being frank, I’m immediately skeptical whenever someone tells me they do not have time to read books. That’s because reading fosters a growth mindset, and we’re all about growing ourselves as humans here at Fintech Is Femme.  Reading is essential for every fintech CEO, founder, operator, and investor. It broadens your mind, helps…

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Is Your Creative Even Creative?

By Daniel Murray | May 29, 2023

Marketing is hard. Working to get consumers to notice your brand, move down your funnel, and buy is hard.  But for some reason none of that is as hard as vying to get approval from legal.   Today’s email breaks down a Surreal campaign from one of the most innovative Marketing departments this side of the…

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The 6 Psychological Hacks You Need

By Daniel Murray | May 29, 2023

I am PSYCHED (get it – lol) for you to meet today’s guest, Richard Shotton. Richard is a Marketer at heart, author, and psychology-obsessed (just like me). I was lucky enough to have Richard on The Marketing Millennials Podcast, where he let me in on the secret to cracking consumer psychology. Here’s what he had to say in his own…

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Bodybuilder to Billionaire

By Daniel Murray | May 29, 2023

Today’s email highlights a shark. No, not a great white.   A gym shark that goes by the name Ben Francis, who implemented one of the most effective influencer marketing campaigns I have seen with my two eyes. Lets kick it wayy back to 2012, when Ben was delivering pizza (extra pineapple) for Pizza Hut for $8/hr.  Realizing Papa Johns…

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Your Own Social Media Syllabus

By Daniel Murray | May 29, 2023

1. Working with National Brands: “Learning the difference between what your personal perception of a brand is versus the actual perception in the eyes of your audience is massively important. Then working on the internal brand side, who you think your audience is might not actually be who they are. From working at Whataburger, a fast…

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