Posts
How SEO is overcomplicated (Guest post by Nigel Stevens!)
šš» Howdy content peoplesāIām Nigel Stevens, the founder and CEO of Organic Growth Marketing. Iāve been helping B2B SaaS companies build revenue-generating SEO programs for a long time . . . and Iād like to see if youāre interested in buying backlinks for $25 each (kidding, KIDDING). Tracey and I have been working together for…
Read MorePerception Is Everything
Life, both personal and professional, consists of a series of neutral events. Nothing that occurs to us is inherently good or bad in its nature, it is the perception we have of the situation that dictates whether we see it positively, negatively or are indifferent to it. For example, if a member of your team…
Read More3 Steps to Crafting a Powerful DEIB Strategy
Itās one thing to say your organization supports diversity, equity, inclusion, and belonging. Itās another to build a strategy that brings that vision to life. While investing in this work is rewarding ā and challenging ā at any stage, a critical time to jump in is when your organization is at the early stages of…
Read MoreHealthcare Spending Projections and a Friday Shutdown
Last week, CMS released its annual projection of national health expenditures, containing historical data through 2021. Driven by strong 65+ demographics growth, healthcare spending will outstrip broader GDP growth.As a percentage, spending is projected to rise from 18.3% in 2021 to 19.6% by 2031.
Read MoreHow Nick Bare prints Instagram comments on demand
1 simple strategy that any brand, in any industry, can steal Lately Iāve been consuming a lot of Nick Bareās content. Heās a content creator in the fitness industry who coined the term āHybrid Athlete.ā Dude runs marathons and lifts heavy shit (and makes great content). Oh, and he also happens to run a $40M+…
Read MoreWe (Donāt) Want Your Business!
3 Fintech News Stories #1: One-Click ID Verification What happened? Plaid introduced a new feature within its ID verification product: Identity verification is a necessary step for anyone using digital financial apps and services – whether it is opening an account, applying for a loan, buying a car or renting an apartment. Now, a user…
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