Posts
Fair-weather insurers
What major insurance firms’ retreat from certain states tells us about climate change and potential policy responses
Read MoreSocial Files Declassified; Volume 5
Everything you need to know about building a B2B social media presence Today I sat down with one of my favorite B2B Social Media Managers — Christina Le. Christina runs social over at OpenPhone and is doing great work there. Got to spend some time with her and dive into her thought process around building…
Read MoreBreak up the right way
It’s very possible that your company cannot and will not be able to meet the expectations or your rep, much in the same way your rep may not or will not meet your expectations. If this is the case, it’s probably time to break up say goodbye to this rep. But saying goodbye doesn’t mean…
Read MoreGo-to-Pricing-Strategy
1️⃣. Don’t write the price TOO big. $99 looks a lot scarier than $99. Don’t overephasize the price, but don’t hide it either. There are no bonus points for SCREAMING the price at your customers. Tell them, using inside voices. Here’s an example of this done well from Sephora. Look at the size of the pricing…
Read MoreThe secret to booking more meetings
Hey y’all – I was missing you so much I couldn’t help but stop by in your email to share a bit about this super cool company you might have already heard about. But before we get to the story, I have a question for you: what’s one piece of advice someone has shared with…
Read MoreHow to fix a broken team
Poor performance and disengagement by employees are always a result of the manager’s actions. Ineffective managers have: The good news! It is pretty easy to turn things around once you understand why bad teams are bad, how to build momentum and get things turned around. Few things will help you establish your brand as an…
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