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LATEST News from Perpetual

A New Framework for a Media Company

Welcome to the 569 media operators who have joined Perpetual since the last send. Every week I try my best…

The opportunity with audio 

Bloomberg put out a hell of a piece on Spotify and audio. It was one of the most in-depth pieces I’ve read…

The Audio Opportunity in Front of Our Face

Partnered With: #Paid Welcome to the 279 media operators who have joined Perpetual since the last send. The open rate…

Taboola is getting boo’d 

There’s a recent article on Medium that was published called Taboola: A Truly Evil Company. For background, Taboola has built…

Talent & Distribution… and reputation 

Even if you’re not a golf fan if you’ve probably heard some rumblings about LIV golf tour. It’s the newest…

Substack and growth – has the platform figured out how to succeed?

There’s a thread going around written by Gergely Orosz who writes the #1 tech newsletter on Substack. In his thread, he mentioned…

The lesson from OnlyFans

In late April, The Information did a profile on OnlyFans newest CEO. Ami Gan, the former CMO of the infamous…

The Creator-Company Paradox

DEEP DIVE The Creator-Company Paradox Not so long ago, content creators were simply employees at media companies, i.e. journalists, reporters, marketers, etc.  They were…

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