103 – How Katie Momo’s Copywriting Made $12 Million Dollars in Sales
How does a jewelry designer go from writing a few emails to helping her clients make multi million dollar sales? Katie Momo is one of the most talented copywriters out there. Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and…
Read MoreS6 E44: Personal Brand: Brand Persona
The final piece of the brand identity puzzle. How to build your brand persona. Join Ben Bradbury in the last of this highly actionable series on branding. With real life examples of creators following the brand identity process, Ben talks though how brand values help you construct a persona, how story archetypes help define your…
Read MoreS6 E43: Personal Brand: Utilizing Your Brand Values
Chosen the brand identity that fits your personality? Now it’s time to leverage your values. In part 2 of this brand identity series, Ben shows you how. Ben gets straight into how your brand values should be at the heart of every communication you have with your audience, informing your choice of subject matter, tone…
Read MoreS2 E10: Amazing Athletes: Why Building Healthy Communities Can Equate to Financial Success
Jared Taylor owns 6 Amazing Athletes franchises. Find out how this former collegiate baseball player found his way into franchise ownership via Real Estate. The Wolf and Jared get into why the recession forced Jared to make a decision about his future, why making a positive impact on kids was a real draw to the…
Read MoreS6 EP42: Personal Brand: Picking a Brand Identity – Archetypes
How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity. Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage, the…
Read MoreS3 EP3: How Often Can You Push Products To Your Audience?
How do you get the right balance between pushing your products and keeping on the good side of your audience? In this 5-minute teardown, Adam Ryan takes you through his thoughts on getting it right, with some practical examples thrown in along the way. If you’re running a media company, a creator or building audiences…
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