148 – How To Make B2B Content NOT Boring, With Lavender Marketing
Why does content fail to fly? Find out how the Lavender Marketing team is doing B2B a little differently. Lavender Marketing is the AI email assistant, combining everything you need to easily write emails that get replies. Daniel is joined by four of the impressive marketing team: Will, Jen, Chelsea, and Todd. They get into…
Read MoreS4 Ep11: Shanu Mathew – The Analyst At The Intersection Of Public Markets And Climate
How do you measure the impact of net zero targets and climate change on large corporations? Step forward Shanu Mathew. Shanu is Senior Vice President, Portfolio Manager/Analyst – US Sustainable Equity at Lazard Asset Management. Nick and Shanu get into how to catch the inflection points in innovation and rapid growth in markets, how these…
Read More147 – Demand Efficiency Matters (and how to implement), With Eli Rubel
How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point. Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs. Daniel and Eli dig into…
Read More146 – How To Think Differently About B2B Content, With Camille Trent
When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact? Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders. Daniel and Camille get straight into talking about treating content as a product, pulling content ideas…
Read MoreS4 Ep14: Virtual Event: Building The Fintech Community Through Real Talk
What happens when two of the most stellar names in fintech host a virtual event? Time to find out. Nicole Casperson (Fintech is Femme) and Alex Johnson (Fintech Takes)throw open the doors for this community-building online event, tackling the real questions around fintech inclusivity, if B2C fintech is dead (or should be), and how Gen…
Read MoreS4 Ep11: How To Become A Multi-Brand Franchise Owner, With Andrew Garcia.
How do you succeed in franchising? Invest in what fascinates you and makes a positive impact. Andrew Garcia is the entrepreneur who hated the 9 to 5 and turned to franchising. He is a partner and co-owner of ServPro, the 24-hour mitigation and restoration service, and partner at Ellie Mental Health, a franchise offering mental…
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