165 – Proven Tactics on How to Grow Your Audience, with Chenell Basilio
What’s the best way to build your email list without the help of paid advertising? Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience. She sits down to chat with Daniel about the art…
Read More164 – Everything SEO, with Barrett O’ Neil
On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related. What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow your audience? Barrett’s dishing his hottest tips for staying…
Read MoreS5E9: How Biscuit Belly Took the Boring Out of Breakfast
How do you elevate breakfast food in a novel way that no other franchise is doing? By taking biscuits to a whole ‘nother level. Biscuit Belly is a fast-casual franchise taking the boring out of breakfast and making Instagram-worthy foods all across the Southeast. Owners Chuck Schnatter and Chad Coulter sit down with the Wolf…
Read MoreA Gem of a Marketing Campaign (Storytime)
How did diamonds become a girl’s best friend? In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire. Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the…
Read More164 – How the #1 Google Ads Agency Owner Thinks About AI, with Kasim Aslam
Is AI a marketer’s best friend or worst foe? Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both? Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state…
Read MoreS5 E4: NYT Bestselling Author Daniel Crosby Talks Behavioral Finance
How can we account for the messiness of human beings when designing fintech apps? New York Times bestselling author and Chief Behavioral Officer to Orion, Daniel Crosby, stops by the studio to chat with Nicole about behavioral finance and the role it plays in fintech. As a former Ph.D. psychology grad, Daniel’s knowledge of the…
Read More