WORKWEEK

Today’s guest is a legend with 30+ years in Marketing. 30 years. Marketing Bestie, meet Peter Mahoney. A former CEO and advisor to current CEOs and CMOs, Peter gives us an inside look into the mind of an executive and how us Marketers can properly pitch a Marketing plan. Let’s see what he had to say…

One of America’s longest standing traditions is built on a lie.  No, I’m not talking about Halloween or the 4th of July.   I’m talking about the Nathan’s Famous Hot Dog Eating contest on the 4th of July. It is, and always has been, wait for it… a Marketing stunt. *Gasps* Legend has it that on the…

Today’s guest is a social media LEGEND. Marketing Bestie, meet Elfried Samba, the man known for playing a pivotal role in growing Gymshark’s community from 1.5 million to 20 million in 7 years. Now the CEO of Butterfly Effect, a best in class creative house, Elfried knows exactly how YOU can build a community on socials. Here’s…

Marketing Bestie, I’m going to cut right to the chase, today’s lesson is a tell-all in the power that a personal brand can have on your business.  This is not another one of those LinkedIn posts about ~personal branding~.  This email is a deep dive into the success of one of the best personal brands…

I am Gossip Boy. I’ve seen every episode, yes even the reboot. From all great media, we can learn something (if we care to look). I care, my name’s Dan, and this is Gossip Girl, The Marketing Millennials marketing lessons reboot.   1️⃣ The Scarcity Principle: Just like Blair Waldorf’s exclusive headbands (chic), create a sense of scarcity…

Today’s guest is a bada**, so I am STOKED for you to meet her. Marketing Bestie, let me introduce you to Claire Suellentrop. Co-founder of product Marketing firm, Forget The Funnel, Claire specializes in helping businesses go from piecemeal marketing tactics to repeatable, scalable growth.  Let’s hear what she had to say about perfecting your funnel…