8 Marketing Psychology Lessons You Can Steal From Gossip Girl
By Daniel Murray
|I am Gossip Boy. I’ve seen every episode, yes even the reboot. From all great media, we can learn something (if we care to look). I care, my name’s Dan, and this is Gossip Girl, The Marketing Millennials marketing lessons reboot. |
1️⃣ The Scarcity Principle: Just like Blair Waldorf’s exclusive headbands (chic), create a sense of scarcity around your product or service. Make it exclusive, limited, or only available for a short time to drive up demand.
2️⃣ The Power of Social Proof: Remember when Serena van der Woodsen returned to the Upper East Side and everyone wanted to be her friend? Use customer testimonials and social media influencers to showcase the popularity of your product or service.
3️⃣ The Halo Effect: Chuck Bass may have been a bad boy, but his good looks and charm made many overlook his flaws (not me, I saw through him). Use attractive packaging, branding, and influencer/celebrity endorsements to give your product a halo effect.
4️⃣ The Framing Effect: Dan Humphrey may have been the “outsider,” but he used it to his advantage by positioning himself as the “underdog” in the Gossip Girl universe. Use framing to position your product or service in a unique and desirable light.
5️⃣ The Reciprocity Principle: Just like Gossip Girl’s constant need to keep secrets, use the reciprocity principle by offering something for free or at a discount to encourage customers to return the favor by buying from you.
6️⃣ The Anchoring Effect: Blair and Serena were always trying to one-up each other with designer clothes and luxury vacations (it was fun to watch). Use the anchoring effect by highlighting the high-end features of your product or service and make customers feel like they’re a part of the elite, just like Blair and Serena.
7️⃣ The Bandwagon Effect: Just like how everyone followed Gossip Girl’s blog, use the bandwagon effect by showcasing how many people are already using your product or service. Use social media, customer reviews, and testimonials to show that your brand is just oh so popular.
8️⃣ The Self-fulfilling Prophecy: Remember how Nate Archibald was always seen as the “golden boy”? Use the self-fulfilling prophecy by positioning your product or service as the best choice, and customers will be more likely to believe it and choose it. xoxo,Dan(iel)