WORKWEEK

1) Barbie x Xbox Where the new age meets the old age. Barbie’s collab with Microsoft pays homage to the dreamhouse toys we’d play with as kids, while ushering in a new era of fun with gaming. This Xbox is 1 of 1, but don’t worry we both still have a shot at getting our hands on…

Today’s guest is a special one, and no it’s not just because he hosting a live podcast at Marketingland on October 18th. #shamelessplug #getyourticketnow #okimdone LOL. Marketing Bestie, meet Nik Sharma, the DTC guy. The CEO of Sharma Brands, one of AdWeek’s Young & Influential, and Forbes 30 Under 30, Nik is an advisor to some of the…

Tight budgets, close deadlines, and tons of stress, Marketing can get Messi.  But every so often there are campaigns and Marketers alike that absolutely CRUSH, seemingly pushing all the Messiness away for the time being.  And today’s lesson is a prime example of a brand partnership, turned into a campaign, that has absolutely altered the trajectory for not…

. People want to follow people, not brands. Turn your brand into a personality and growth will follow. And a personal brand is INVALUABLE. . Behavioral psychology. At its very fundamental level, Marketing is about connecting with PEOPLE. So, study people to learn how to do your job better. Trust me on this one.  . Don’t focus on billionaires, look…

I am STOKED for you to meet today’s guest, Jay Baer. The author of 6 bestselling books and founder of 5 multi-million dollar businesses, Jay is the Marketing and customer experience expert we all need to take notes from. Let’s see what Marketing wisdom he dropped on The Marketing Millennials Podcast, in his own liiiightly edited words. 1. How…

You’re on your annual family trip to the beach, it’s 95 degrees in the dead of summer, and your Dad just pulled over to stop for gas.  You climb all the way out of the 3rd row seat and make a beeline into the convenience store because you need to go to the bathroom.  After you…