WORKWEEK

ON COPYWRITING: Reformation’s collab with New York City Ballet is really unique. I love it. Moreso, I love this CTA:  ➡ Outfit your inner ballerina  ^ Your CTA need not always say SHOP NOW. I love the action symbol (in this case, an arrow) paired with copy that speaks directly to the visitor. Apply this copy…

I think a lot about ad creative. I save a lot of ad creative. Our team makes a ton of ad creative. My favorite ad style is the style that brings in the most money. Hey, I’m a Chief Growth Officer – cold hard cash is what I’m after.  So, with that, here are a few…

Twitter might call this ~funnel hacking~. In reality, there’s no better way to study a brand, or a business, than to behave like a customer.  With that, let’s funnel hack our little hearts out! Wonder Valley, you’re up! 🏜 STEP 1: 🌵Search for the brand on Google. 🌵 *you’re about to get set yourself up to…

Bonjour Millionaire, You know that expression Waste Not, Want Not?  My Dad usually used to use it against me growing up when someone at school would get a fancy new something and then I’d subsequently ask for a fancy new something. I’ve always been easily influenced I usually found a way to break him down…

11 websites that I think you need to see. North Stars, if you will. 🔭: Springer Pets. I REALLY like the cloud background with the vector on top for their PDP carousel. I can’t explain it – but this Travel Water bottle asset stands out so perfectly against the image that I don’t remember the…