WORKWEEK

^ THOSE WERE MY 2023 PREDICTIONS: Last year, on December 21st, 2022 to be specific, I laid down my 2023 predictions – and I shared those predictions via Go-to-Millions (the screenshot of that email from yesteryear is above) 📧. Let’s check back in on if my crystal ball failed me, or if I’m a witch…

This December, I’m sharing a bank of holiday ads from Daniel’s swipe file (he has great taste) <3.  🌹: KitKat (BTW, very impressed by KitKat’s IG game! Who knew!) 🎿: Tiffany & Co. (I still really want this for the Holidays – @Santa @Daniel if you’re reading, I’ve linked it conveniently for you!)  🧸: IKEA…

Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand or a business than to behave like a customer.  With that, let’s funnel hack our little hearts out! Rimowa, you’ve been accompanying me to seat 54F for the last year. Prior, your luggage was #1 on my wishlist FOR…

COPY SWIPE FILE – SUBJECT LINES 👠: The art of the back in stock notification:  (Mind you, I’m not actually subscribed to notifications for this specific boot. But, I’m subscribed to KHAITE‘s emails. AND! I do often subscribe to be notified to specific products on specific sites. When I subscribe to those products on Shopify…

^ I made this for us.  The best brands copy each other. Why be original when you can take the original and make it better! And, extra credit for taking ad creatives inspiration from outside of your specific niche. If you’re a skincare brand, copy skincare but also haircare but also your favorite fashion brand…

 Let’s call this one: To Patagonia, with Love.  🌎 🌊 🧢 🌅 🛍 🌎 🌊 🧢 🌅 🛍 🌎 🌊 🧢 🌅 🛍 Dear millionaire, Patagonia is a BEAUTIFUL paradox. It’s one of the most successful apparel companies in recent history that has built its entire brand on anti-consumerism. Today, may we discuss how Patagonia is able…